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| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Consultant |
| Exam Number: | CRT-250 |
| Available Languages: | English |
| Passing Score: | 68% |
| Real Exam Qty: | 60 |
| Exam Duration: | 105 minutes |
| Certificate Validity Period: | No expiration (credentials are maintained through continuing education) |
| Exam Format: | Multiple Select, Multiple Choice |
| Exam Price: | $200 USD |
| Related Certifications: | Salesforce Certified Administrator Salesforce Certified Marketing Cloud Email Specialist |
| Sample Questions: | Salesforce Marketing-Cloud-Consultant Sample Questions |
| Exam Way: | Online proctored or in-person testing center |
| Pre Condition: | Recommended: 2+ years hands-on experience with Marketing Cloud, holds Marketing Cloud Email Specialist certification, completion of Marketing Cloud Consultant superbadge |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudconsultant |
>> Marketing-Cloud-Consultant Valid Exam Objectives <<
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To become a Salesforce Certified Marketing Cloud Consultant, you must pass the certification exam. Marketing-Cloud-Consultant exam covers a range of topics, including email marketing, mobile messaging, social media marketing, data management, and analytics. Marketing-Cloud-Consultant Exam is designed to test your knowledge of the platform and your ability to apply it to real-world marketing scenarios.
NEW QUESTION # 82
A customer wants to create a mobile app that requires users to log in or register before accessing their dat
a. Their source of truth is Sales Cloud which is connected to Marketing Cloud. Users who log in with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?
Answer: A
NEW QUESTION # 83
A customer wants to capture and categorize email Not Sent events and begin identifying trends. They want to keep the data in Marketing Cloud and run queries against the dataset. The customer created a data extension to receive the information.
Which order of Automation Studio activities should be recommended?
Answer: D
Explanation:
Explanation
To capture and categorize email Not Sent events and insert them into a data extension using Automation Studio, Northern Trail Outfitters should use the following order of activities:
Data Extract with the Tracking Extract type. This activity will extract tracking data, such as Not Sent events, from Marketing Cloud and place a zipped file in the Safehouse.
File Transfer from Safehouse. This activity will move the zipped file from the Safehouse to an Enhanced FTP location.
File Transfer unzip. This activity will unzip the file and place it in an Enhanced FTP location.
Import File. This activity will import the file into a data extension.
Data Extension Extract is not a valid extract type for tracking data. SQL Query is not an activity that can insert data into a data extension from a file. Data Factory Utility is not a valid activity in Automation Studio.
References: https://help.salesforce.com/s/articleView?id=sf.mc_as_data_extract_activity.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_as_file_transfer_activity.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_as_import_file_activity.htm&type=5
NEW QUESTION # 84
A marketer wants te capture open-ended feedback fram custamers via SMS and write it to a data extension.
How could MebileComnect be used to accomplish this?
Answer: D
Explanation:
To capture open-ended feedback via SMS and write it to a data extension, using a text-response message template with embedded AMPscript is the most suitable approach. This method allows for the dynamic handling and processing of the incoming SMS responses. The AMPscript can be programmed to parse the response and write the collected data to a specified data extension, making it an effective way to capture and store open-ended feedback.References:Salesforce MobileConnect documentation, AMPscript in MobileConnect
NEW QUESTION # 85
Northern Trail Outfitters wants to send an email to website visitors who add items to their cart but fail to make a purchase. The email will include a list of products they added to their shopping cart.
* A sendable data extension contains the contact information and a session ID field for each subscriber who has abandoned their cart.
* A second data extension contains a corresponding session ID field and product data for each abandoned cart item, including product SKU, product name, quantity, price, and image URL.
Which feature should be used to display the list of products for each subscriber in this email?
Answer: C
NEW QUESTION # 86
A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The corporate office controls the advertising copy and subscriber list. The owners of franchised stores add a customized local message to the marketing campaign.
What hierarchy should be recommended?
Answer: D
Explanation:
#Comprehensive and Detailed Explanation: The correct approach isone Parent Business Unit (corporate) with one Child Business Unit per franchise owner. This setup allows:
* Corporate to control global assets, subscriber management, and brand compliance.
* Franchise owners to localize messages within their own Business Unit, without accessing or changing corporate-controlled assets.
#Why Other Options Are Incorrect:
* A: "Franchise owners" (plural) need individualized control; a single child BU won't be sufficient.
* C: One Business Unit won't provide separation between different franchise operations.
* D: Having a separate parent BU for each franchise is excessive, costly, and not scalable.
Exact Extract: Salesforce Help:Business Unit Overview
"Use Business Units to manage assets, permissions, and subscribers separately while maintaining corporate brand control across an enterprise."
NEW QUESTION # 87
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