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Salesforce MCE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Data Modeling and Management	21%	- Contact identity and data governance - Data object selection and relationship definition - Reporting, data views, and tracking extracts
Topic 2: Discovery and Architecture	16%	- Data and segmentation strategy design - Requirements gathering and analysis - Solution recommendation and long-term maintainability
Topic 3: Automation	20%	- Automation Studio workflow implementation - Automation type and activity selection - Journey Builder flow design
Topic 4: Messaging	11%	- Personalized content design and delivery - Deliverability and compliance management - Cross-channel messaging strategy
Topic 5: Account Configuration	12%	- Mobile Studio configuration and troubleshooting - Sender Authentication Package implementation - Reply Mail Management setup and resolution - Account hierarchy design and management
Topic 6: Integration	20%	- Extension product selection and implementation - Marketing Cloud Connect configuration and troubleshooting - Data model design for personalized messaging

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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q30-Q35):

NEW QUESTION # 30
LenoxSoft has an event coming up and wants to have a landing page to collect registrations. They want to create the page using a drag-and-drop experience and don't want to use any HTML or CSS.
How should a consultant recommend setting this up?

A. Create a landing page using the enhanced landing page experience. Use the HTML component to iframe in a Marketing Cloud Account Engagement form to track submissions.
B. Create a landing page using the enhanced landing page experience. Use the Marketing Cloud Account Engagement Form component to add a Marketing Cloud Account Engagement form to track submissions.
C. Create a custom layout template in Marketing Cloud Account Engagement that contains form elements. Create a landing page using that template.
D. Create both a landing page and form using the enhanced landing page experience.

Answer: B

NEW QUESTION # 31
Northern Trail Outfitters wants to send a weekly coupon campaign. They segment their audience using data from several data extensions, which results in an audience size of approximately
200,000 subscribers. They want to send a reminder three days later at the subscribers' optimized send time. What solution should they use?

A. Automation Studio and Journey Builder
B. Automation Studio
C. Automation Studio and Interaction Builder
D. Journey Builder

Answer: D

Explanation:
Journey Builder is ideal for multi-step campaigns like sending a follow-up or reminder after the original message.
To send at the subscriber's optimized send time (OST), Journey Builder supports Einstein Send Time Optimization (STO).
A reminder email can be scheduled exactly 3 days after the initial send with dynamic optimization for each subscriber.

NEW QUESTION # 32
Northern Trail Outfitters wants to target all customers who have registered to receive Push Notifications. Their app uses the Mobile Push SDK. In which two ways should this segment be created?

A. Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.
B. Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group.
C. Using Contact Builder, create a Filter Data Extension from AB Contact where there is record in MobilePush Demographics.
D. Using Automation Studio, query the _MobilePushDemographics Data View and save this to a data extension.

Answer: B,C

Explanation:
A -- In Mobile Studio, Filtered Lists can be created using MobilePush Demographics attributes (device platform, app version, opt-in status, etc.).
D -- In Contact Builder, you can create a Filtered Data Extension based on records existing in the MobilePush Demographics Attribute Group.
Both allow segmentation of registered Mobile Push users without manual queries.

NEW QUESTION # 33
Select available User Roles

A. Sales
B. Administrator
C. CD Marketing
D. Sales User
E. Marketing Manager
F. Sales Manager

Answer: A,B,C,F

NEW QUESTION # 34
Northern Trail Outfitters (NTO) is launching a new subsidiary brand, Cloud Kicks, within the next six months. Cloud Kicks anticipates sending approximately 50,000 emails per month from a child business unit.
NTO will execute a large campaign announcing and associating itself with Cloud Kicks as part of the brand kickoff and is comfortable sharing digital properties with them. Cloud Kicks wants to utilize a custom sending domain, but deliverability is a primary concern.
What approach should be recommended?

A. A new Sender Authentication Package should be used for NTO.
B. A Sender Authentication Package should be used for CloudKicks.
C. A Private Domain should be applied to the child business unit.
D. A Private Domain should be applied to the parent business unit.

Answer: C

Explanation:
Because NTO has explicitly stated it is comfortable sharing digital properties with Cloud Kicks and intends to actively associate its own brand with the new subsidiary during a coordinated launch campaign, applying a Private Domain scoped to the Cloud Kicks child business unit is the appropriate, lighter-weight solution: it gives Cloud Kicks its own custom sending domain for links and tracking while still allowing the association between the two brands to be visible and intentional, and it can inherit and benefit from the parent NTO domain ' s already-established sender reputation, which is advantageous given deliverability is a stated primary concern for a new sender with only moderate monthly volume (50,000/month). A brand-new, fully independent Sender Authentication Package for Cloud Kicks (C) would require building sender reputation entirely from scratch, a materially higher deliverability risk for a new, moderate-volume sender than leveraging an established parent domain ' s reputation through a Private Domain relationship. Option B, a new SAP for NTO itself, doesn ' t address Cloud Kicks ' need for its own custom sending identity at all. Option A misapplies the Private Domain at the parent level rather than scoping it to the child BU that actually needs the custom domain. Reference: Private Domains, Sender Reputation for New Senders.

NEW QUESTION # 35
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