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Salesforce AP-214 Exam Syllabus Topics:

Section	Weight	Objectives
Journey Orchestration	25%	- Comparison between Datorama and Google Analytics - Journey design and best practices - Entry sources and audience evaluation - Activities and decision splits - Reporting and performance analysis
Mobile (SMS/Push)	13%	- MobilePush tools and functionalities - MobileConnect features and capabilities - Mobile Studio configuration and usage - GroupConnect and WhatsApp integration
Social Studio	10%	- Social media publishing and engagement - Content management and moderation - Social analytics and reporting
Einstein for Marketing Cloud	23%	- Einstein Engagement Frequency - Send Time Optimization - Einstein Copy Insights - Einstein Engagement Scoring - AI-powered personalization and prediction
Triggers	7%	- Event-driven automation - Data extension and trigger management - SOAP and REST API triggers
Interaction Studio	8%	- Integration with other Marketing Cloud modules - Real-time interaction management - Personalization and decisioning capabilities
Ad Studio	12%	- Integration with advertising platforms - Audience targeting and segmentation - Campaign management and optimization

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q21-Q26):

NEW QUESTION # 21
Decision split using contact data not working, myorders DE with 1 to many relationship configured in attribute group. What questions you need to ask to troubleshoot. Select multiple

A. Is there any spelling mistake in your contact attributes.
B. Are there any eligible matching orders for that particular contact
C. Are u using attribute to attribute comparison.

Answer: C

NEW QUESTION # 22
What can be recommended in Einstein web recommendations: select 3 (Home, Product; Category, Cart, Conversion Pages)

A. Content
B. banner
C. Product

Answer: A,B,C

Explanation:
Einstein Web Recommendations Scope:
* Einstein Web Recommendations are designed to suggest relevant items to website visitors based on their behavior and your catalog data. These recommendations can bedisplayed in various places on your site, like the homepage, product pages, category pages, cart page, and even after a conversion.
What Can Be Recommended:
* A. Product:This is the most common type of recommendation. Einstein can suggest products that are similar to what the user is viewing, frequently bought together, or popular overall.
* B. Content:Einstein can also recommend content assets like blog posts, articles, videos, or white papers based on a user's browsing history and interests.
* C. Banner:While not a direct "recommendation" in the same way as products or content, Einstein can be used to personalize the banner displayed on a webpage. This involves selecting the most relevant banner from a set of options based on user data. This is typically handled by associating banners with assets in your catalog and then displaying them in recommendation display areas.
Why A, B, and C Are Correct:
* Flexibility:Einstein Web Recommendations are flexible and can be used to promote various types of assets.
* Personalization:The goal is to personalize the user experience by showing them relevant products, content, or even promotional banners.

NEW QUESTION # 23
What will you to send a real time email to a customer with a dynamic buy link when available stock goes below 50? Select 2.

A. Transactional messaging api.
B. Rest api
C. Journey api
D. Email soap api

Answer: A,B

NEW QUESTION # 24
You are getting an error while trying to make an inbox message as inactive. What could be the possible reason.

A. Some automation activity is using the inbox message
B. The message has already been sent. (once started to send cannot mark as inactive)
C. The message is already scheduled/active

Answer: B

NEW QUESTION # 25
What are three differences between the new MC Transactional Messaging API and previous MC triggered message API versions?

A. MC Transactional Messaging requires the selection of prioritization - low, medium or high priority.
B. API runs on an updated messaging platform which improves scale and send speed
C. Messages are sent as quickly as possible. For email, there is no more low, medium, or high priority.
D. The software can track each message utilizing the Event Notification service.
E. Transactional messaging limits the number of API calls a minute.

Answer: B,C,D

NEW QUESTION # 26
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