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Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:

Section	Weight	Objectives
Automation and Data Management	14%	- Utilize automation studio effectively - Configure imports and exports - Build and manage automation workflows - Manage contact data and data hygiene - Implement SQL activities for data processing
Discovery and Design	18%	- Identify integration points and data flows - Gather requirements and understand business objectives - Define success metrics and KPIs - Document current state and desired future state - Analyze customer data and segmentation needs
Marketing Cloud Configuration	18%	- Manage sender profiles and deliverability settings - Set up users, roles, and permissions - Configure lists and populations - Configure account settings and business units - Implement data management and data extensions
Reporting and Analytics	14%	- Build custom reports and dashboards - Configure and interpret standard reports - Analyze campaign performance - Provide actionable insights and recommendations - Track engagement and conversion metrics
Email Marketing	18%	- Apply template and content block strategies - Implement A/B testing andsend time optimization - Create and optimize email content - Ensure deliverability and inbox placement - Configure AMPscript for dynamic content
Customer Journey Design	18%	- Implement triggered and real-time journeys - Utilize Journey Builder features and best practices - Apply personalization and dynamic content - Build decision trees and branching logic - Map customer journeys across channels

>> Marketing-Cloud-Consultant試験攻略 <<

認定するMarketing-Cloud-Consultant試験攻略試験-試験の準備方法-最高のMarketing-Cloud-Consultant日本語版サンプル

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Salesforce Certified Marketing Cloud Consultant 認定 Marketing-Cloud-Consultant 試験問題 (Q35-Q40):

質問 # 35
A marketer wants to capture open-ended feedback from customers via SMS and write it to a data extension.
How could MobileConnect be used to accomplish this?

A. Use a text-response message template with embedded AMPscript to capture the response.
B. Use an outbound message template with embedded AMPscript to capture the response.
C. Use a vote/survey message template to capture the response.
D. Use an info capture message template to capture the response.

正解：A

解説：
To capture open-ended feedback from customers via SMS and write it to a data extension, Northern Trail Outfitters should use a text-response message template with embedded AMPscript to capture the response. A text-response message template is a template that allows marketers to send a text message to a mobile number and receive a reply. AMPscript is a scripting language that allows marketers to perform complex tasks within messages, such as inserting data into a data extension. References:
https://help.salesforce.com/s/articleView?id=sf.mc_moc_text_response.htm&type=5https://help.salesforce.com/s

質問 # 36
Northern Trail Outfitters (NTO) is using Einstein Content Selection to populate its emails with personalized product images at send time. Tnese emails typically see high engagement, but because of the frequency of these emails, a customer could see the same image asset several times within a 2-week span.
How should NTO marketers ensure there's a limit to the number of timet a particular image asset can be chosen for a customer?

A. Set a Fallback Asset.
B. Utilize Einstein Engagement Frequency to send the emails less often.
C. Ask the content team to create more images in order to diversify the asset pool.
D. Set Fatigue Rules for the product Asset Classes.

正解：C

質問 # 37
What are two ways Contact builder can alter the data in Data Extensions? (Choose two.)

A. Add Single Record
B. Extract Data
C. Clear Records

正解：A、C

解説：
Explanation/Reference:

質問 # 38
Northern Trail Outfitters wants to know the number of Contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis.
What could be configured to meet this request?

A. Configure the Contact Extract Activity in Automation Studio
B. Query the _Contact Data View and transfer it weekly
C. Query the _Subscriber Data View and Extract it weekly
D. Schedule the Contacts Counts Standard Report

正解：D

質問 # 39
A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would tike to pull data on which email addresses receive which emails.
What functionality could be used to accomplish this?

A. Tracking Extract
B. Data Views
C. Recent Email Send Report
D. Send Log

正解：D

質問 # 40
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