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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Email Marketing	10%	- Apply email marketing standards and best practices - Optimize email content and performance - Ensure deliverability and compliance
Lead Management	14%	- Configure lead routing and handoff processes - Design lead generation strategies - Implement scoring and grading models
Sales Emails and Alerts	6%	- Configure Sales Emails and Alerts features - Maximize sales and marketing alignment
Evaluation	17%	- Assess existing infrastructure and marketing maturity - Analyze business requirements and recommend solutions - Design strategies to identify customer needs
Automating Business Processes	17%	- Design engagement programs and sequences - Select appropriate automation tools - Build lead nurturing and campaign workflows
Account Configuration	16%	- Technical setup and architecture planning - Data migration and integrity maintenance - Usage governance and permission strategies
Reporting, Metrics, and Analytics	12%	- Interpret results and recommend improvements - Configure and customize reports and dashboards - Define relevant KPIs and metrics
Personalizing the Prospect Experience	8%	- Design personalized interactions - Implement consent and preference management - Recommend engagement enhancements

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q51-Q56):

NEW QUESTION # 51
LenoxSoft uses a Salesforce web-to-lead form on their website for their Contact Us form. They want to integrate this form with Marketing Cloud Account Engagement and the following requirements:
* Avoid duplicates in both Marketing Cloud Account Engagement and Salesforce.
* Segment prospects based on form views and submissions.
Which lead generation strategy would answer both pre-requisites?

A. Maintain the current form
B. Use another third-party form
C. Replace with a Marketing Cloud Account Engagement form
D. Set up a form handler

Answer: C

NEW QUESTION # 52
LenoxSoft wants to test all elements of their email, including variable tags, link clicks, and how the email looks on all email. Which testing strategy should you recommend to the all the elements?

A. Use individual email test
B. Use multivariate test & Review email preview
C. Use rendering test and send to Test List
D. Use A/B test

Answer: C

NEW QUESTION # 53
Which two features would indicate LenoxSoft's Marketing Cloud Account Engagement instance has been authenticated and is ready to send emails?
Choose 2 answers

A. A green check mark next to the domain key policy
B. A green check mark next to the Salesforce Connected user
C. A green check mark next to the FBS registration ID
D. A green check mark next to the domain SPF record

Answer: A,D

Explanation:
Explanation
https://help.salesforce.com/articleView?id=Marketing Cloud Account Engagement_email_authentication.htm&type=0

NEW QUESTION # 54
Which objects are synched between Marketing Cloud Account Engagement and Salesforce? [Choose two answers]

A. Opportunity
B. Case
C. Account
D. Order

Answer: A,C

NEW QUESTION # 55
LenoxSoft asks their Marketing Cloud Account Engagement administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing team uses a combination of criteria to qualify leads before they become qualified.
What should be configured to assign qualified leads as requested?

A. Create an automation rule to assign to a group when the qualification criteria is met.
B. Create a completion action to assign to a group when the prospect reaches a score of 100.
C. Create a completion action to assign to a lead queue when a high-value form is submitted.
D. Create an automation rule to assign to a lead queue when the qualification criteria is met.

Answer: A

NEW QUESTION # 56
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