MC-201試験、MC-201資格トレーニング

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Salesforce MC-201 Exam Syllabus Topics:

SectionObjectives
Reporting & Analytics- B2B Marketing Analytics
  • 1. Dashboards and insights interpretation
    - Engagement Metrics
    • 1. Campaign reporting and ROI analysis
      • 2. Email performance tracking
        Account Engagement Fundamentals- Platform Overview & Terminology
        • 1. Pardot / Account Engagement concepts (prospects, visitors, leads)
          • 2. Lifecycle and engagement model
            Administration & Governance- User Management
            • 1. Roles, permissions, and access control
              - System Configuration
              • 1. Account Engagement settings and integrations
                Lead Generation & Management- Prospect Management
                • 1. Segmentation lists and dynamic lists
                  • 2. Lifecycle management and nurturing
                    - Forms & Landing Pages
                    • 1. Landing page creation and optimization
                      • 2. Form handlers and conversion tracking
                        Data Management & Integration- Automation Data Handling
                        • 1. Importing/exporting prospect data
                          • 2. Custom fields and segmentation logic
                            - Salesforce CRM Sync
                            • 1. Field mapping and sync behavior
                              • 2. Data quality and deduplication
                                Marketing Automation- Engagement Studio
                                • 1. Automation rules and drip programs
                                  • 2. Nurture campaign design
                                    - Scoring & Grading
                                    • 1. Scoring models configuration
                                      • 2. Grading profiles and qualification rules

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                                        Salesforce Certified Marketing Cloud Account Engagement Specialist 認定 MC-201 試験問題 (Q96-Q101):

                                        質問 # 96
                                        A Marketing Cloud Account Engagement administrator would like to provide access to their eBook once their form has been submitted.
                                        Which the methods would accomplish this?
                                        Choose 2 answers

                                        正解:B、C

                                        解説:
                                        Two methods that would accomplish providing access to an eBook once a form has been submitted are using a form completion action to send an autoresponder email with the eBook, and re-directing the prospect to the eBook instead of showing the form's Thank You Content. A form completion action is a way of defining what happens after a prospect submits a form, such as sending an email, adding to a list, or adjusting a score. An autoresponder email is a type of email that is automatically sent to a prospect when they perform a specific action, such as submitting a form. A Thank You Content is a web page that is displayed after a prospect submits a form, such as a confirmation message or a link to a resource. Using a form completion action to initiate an auto-download of the eBook, or including a link to the eBook in the Below Form section of the form are not methods that would accomplish providing access to an eBook once a form has been submitted, as they either involve downloading the eBook before submitting the form, or displaying the link to the eBook before submitting the form4. Reference: 4: [Create a Form]


                                        質問 # 97
                                        What must be true for a Salesforce Opportunity to sync to Marketing Cloud Account Engagement?

                                        正解:B

                                        解説:
                                        For a Salesforce Opportunity to sync to Marketing Cloud Account Engagement, the Opportunity must have a Contact Role that is syncing to a prospect in Marketing Cloud Account Engagement. A Contact Role is a way of associating a Contact with an Opportunity, and specifying their role and level of influence in the sales process. Marketing Cloud Account Engagement uses the Contact Role to link the Opportunity to the corresponding prospect, and track their engagement and influence on the Opportunity4. Reference: 4: Opportunity Contact Roles


                                        質問 # 98
                                        A Marketing Cloud Account Engagement administrator wants to use progressive profiling to collect information on a prospect over time.
                                        What It the recommended Marketing Cloud Account Engagement asset to use?

                                        正解:D

                                        解説:
                                        According to the [Salesforce documentation], the recommended Marketing Cloud Account Engagement asset to use for progressive profiling is a Marketing Cloud Account Engagement form. A Marketing Cloud Account Engagement form is a web form that can be used to collect information from prospects and store it in Marketing Cloud Account Engagement. A Marketing Cloud Account Engagement form can be configured to use progressive profiling, which is a feature that allows the form to display different fields based on the information that is already known about the prospect. This way, the form can collect more information over time, without asking the same questions repeatedly or overwhelming the prospect with too many fields at once. A Marketing Cloud Account Engagement landing page without a form, a Marketing Cloud Account Engagement form handler, or a third party form are not recommended for progressive profiling, as they do not have the same functionality and flexibility as a Marketing Cloud Account Engagement form. Reference: [Salesforce documentation]


                                        質問 # 99
                                        What does the gear icon on the prospect list allow you to do?

                                        正解:A、B、C

                                        解説:
                                        According to the Salesforce documentation, the actions that can be done with the gear icon on the prospect list are: B) Assign, C) Delete, and D) Edit. The gear icon is a feature that allows users to perform different actions on a prospect or a group of prospects from the Prospect List. The gear icon can be accessed from the Prospects tab in Marketing Cloud Account Engagement, and it can show different options for the selected prospect or prospects, such as assign, delete, or edit. The assign option allows the user to assign the prospect or prospects to a user, a group, or a queue. The delete option allows the user to delete the prospect or prospects from Marketing Cloud Account Engagement. The edit option allows the user to edit the prospect or prospects' information, such as name, email, or custom fields. The copy option is not an action that can be done with the gear icon on the prospect list, as it is not an available option for the prospect or prospects. Reference: Salesforce documentation


                                        質問 # 100
                                        A Marketing Cloud Account Engagement administrator has pre-existing HTML that they want to use to build their landing page in Marketing Cloud Account Engagement. Which asset should be applied during the creation of the Marketing Cloud Account Engagement landing page to accomplish that goal?

                                        正解:C

                                        解説:
                                        According to the Salesforce documentation, the asset that should be applied during the creation of the Marketing Cloud Account Engagement landing page to accomplish the goal of using pre-existing HTML is a layout template. A layout template is a reusable design that defines the structure and style of a landing page. A layout template can be created using HTML, CSS, and JavaScript, and it can include editable regions where the user can add content and forms. A layout template can be applied to multiple landing pages, and it can be used to create custom landing pages with pre-existing HTML. Dynamic content, custom redirect, and stock template are not assets that can be applied during the creation of the Marketing Cloud Account Engagement landing page to accomplish the goal of using pre-existing HTML, as they are related to other aspects of landing page creation, such as personalization, tracking, and design. Reference: Salesforce documentation


                                        質問 # 101
                                        ......

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