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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Section	Objectives
Topic 1: Automation and Campaigns	- Automation tools 1. Engagement Studio programs 2. Automation rules and completion actions
Topic 2: Account Engagement Fundamentals	- Platform architecture and key concepts 1. Business units and org structure 2. Account Engagement (Pardot) objects and data model
Topic 3: Email Marketing and Engagement	- Email creation and delivery 1. Email templates and dynamic content usage 2. Deliverability and sender reputation management
Topic 4: Lead Management	- Prospect lifecycle and grading/segmentation 1. Sync behavior with Salesforce CRM 2. Lead qualification and scoring model configuration
Topic 5: Reporting and Administration	- Analytics and system configuration 1. User roles, permissions, and setup configuration 2. Campaign reporting and ROI tracking

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Marketing-Cloud-Account-Engagement-Consultant Exam Introduction - Marketing-Cloud-Account-Engagement-Consultant Valid Test Topics

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q184-Q189):

NEW QUESTION # 184
LenoxSoft has a " Demo Request " landing page that is getting a lot of views, but not very many submissions.
The marketing manager has the following requirements:
* Receive a notification when prospects view the page, but do not submit to see if they can retarget.
* Receive one notification per prospect.
How should a consultant accomplish this in Marketing Cloud Account Engagement?

A. Completion action on the form to tag " Submitted " > Automation rule to notify user with criteria of " Demo Request " landing page was viewed and tag isn ' t " Submitted " .
B. Page action on the landing page to notify user upon view and add to list > Automation rule to remove from same list when form is submitted and notify user again.
C. Dynamic list of all prospects who have viewed the landing page > Completion action on the form to remove prospects from the list upon form submission > User monitors list.
D. Dynamic list of all prospects who have submitted the form > Dynamic list of all prospects who have viewed landing page > User exports both lists and compares.

Answer: A

NEW QUESTION # 185
Select available Webinar Scoring Rules

A. Webinar Invited
B. Webinar Attended
C. Webinar Refusal
D. Webinar Registered

Answer: A,B,D

NEW QUESTION # 186
LenoxSoft wanted to deduct a prospect's score by 100 points if they visited their careers page on the website, what would be the best recommendation to implement?

A. Custom redirect
B. Page action
C. Completion action
D. Automation rule

Answer: B

NEW QUESTION # 187
Select all available User Email Preferences

A. Send daily visitor assignment emails
B. Send monthly in
active automations report email
C. Send weekly search marketing email (sent on Mondays)
D. Send weekly inactive automations report email
E. Send starred prospect activity alerts
F. Send daily prospect activity emails (for my prospects)
G. Send daily prospect assignment emails
H. Send weekly search marketing email (sent on Fridays)
I. Send an email when a prospect is assigned
J. Send daily visitor activity emails
K. Send daily prospect activity emails (for all prospects)

Answer: B,C,E,F,G,I,J,K

NEW QUESTION # 188
LenoxSoft wants to add 50 points to the scores for prospects who attended a webinar last month. How would you advise them to accomplish this?

A. Create a new automation rule.
B. Select all prospects in the webinar attendees table and use the table action at the bottom to add to their scores.
C. Create a new segmentation rule.
D. Add a completion action to the form the prospects completed to register for the webinar.

Answer: A

NEW QUESTION # 189
......

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