Vce CBM File | CBM Test Papers

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APBM Certified Business Manager (CBM) Sample Questions (Q305-Q310):

NEW QUESTION # 305
A field whose values identify records either for display or for processing is called:

A. model
B. structure
C. element
D. key

Answer: D

NEW QUESTION # 306
The marketing concept consists of the following fundamental principle?

A. Satisfying customer needs is accomplished through an integrated effort throughout the organization
B. All of the above
C. the organizational focus should be long-term cooperative trading relationships with customers as opposed to short-term exploitation of customers
D. the organization exists to identify and to satisfy the needs and wants of its potential and existing customers

Answer: B

NEW QUESTION # 307
Which of the following is NOT the function of packaging?

A. information
B. protection
C. identification
D. packaging lines

Answer: D

NEW QUESTION # 308
A post-purchase doubt the buyer experiences about the wisdom of the choice is called:

A. Loyalty dissonance
B. Decision conflict
C. Record dissension
D. Cognitive dissonance

Answer: D

NEW QUESTION # 309
Strategy of pricing the new product at a relatively high level and then gradually reducing it over time is known as:

A. Product skimming
B. Market skimming
C. Consumer skimming
D. Floating Market concept

Answer: B

NEW QUESTION # 310
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