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| Section | Weight | Objectives |
|---|
| Topic 1: Data Management | 25% | - Data imports, exports, and Connect integration - Filter Designer and audience segmentation - Profile lists and data model
|
| Topic 2: Reporting and Integrations | 10% | - Troubleshooting common issues - Standard and custom reports - API and third-party integrations
|
| Topic 3: Campaign Management | 25% | - Creating and managing campaigns - Preference centers and forms - Message design and Responsys Personalization Language (RPL)
|
| Topic 4: Account Administration and Setup | 20% | - Account configuration and initial setup - Security and access management - Domain and deliverability setup
|
| Topic 5: Program Automation | 20% | - Program testing and deployment - Program Canvas workflow design - Multi-wave and triggered messaging
|
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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions (Q23-Q28):
NEW QUESTION # 23
You are creating an email campaign and you have a spreadsheet of contact email addresses and profile data that the campaign should be sent to for testing purposes.
How should you input this information into Responsys?
- A. In the Manage List screen, ensure the list for the campaign is selected and then select the Seed Groups tab. Create a Seed Group list with the contact information from the spreadsheet.
- B. In the Campaign workbook, select the Proofing Import Wizard button. Import the spreadsheet and ensure that it is converted to a comma-delimited file before importing it.
- C. Using Program, create a Proof List import job. The spreadsheet will need to be converted to a comma-delimited file to import.
- D. Using Connect, create a Seed Group import job. The spreadsheet will need to be converted to a comma-delimited file before importing it.
Answer: D
NEW QUESTION # 24
How can you share a copy of a campaign with key stakeholders at live launch time?
- A. Create a Seed Group with their email addresses. In the Audience Selection section of the Campaign Workbook, select this group as your Seed List.
- B. Use the RPL proofLaunch () method with each of the recipient's email addresses as a parameter.
- C. Create a filter for these individuals and then use the Seed List feature in the Campaign Workbook.
- D. Create a Proof List with their email addresses and then use the Seed List feature in the Campaign Workbook.
- E. Export the campaign from Message Designer, then copy and paste the source HTML in an email to send to them.
Answer: A
NEW QUESTION # 25
A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriber receives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?
- A. Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.
- B. The purchase transaction is attributed to both email campaigns.
- C. The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
- D. The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
Answer: C
NEW QUESTION # 26
Your client is interested in using Rapid Retargeter to implement email campaigns based on information about their known customers who have interacted with their website.
Which three of these Composite Events are exposed for Rapid Retargeter? (Choose three.)
- A. pages that were marked as favorite
- B. products that were purchased
- C. products added to a shopping cart, where no additional event takes place
- D. search strings entered into a website more than twice
- E. products that were browsed/viewed, where no additional event takes place
Answer: C,D,E
NEW QUESTION # 27
You are asked to troubleshoot a dynamic campaign that is not inserting content correctly for VIP subscribers. You learn that VIP subscribers who have spent more than $3,000 are not receiving messages with the proper promotional code associated with their status level. The amount of money a subscriber has spent is stored in the AMT_PURCHASES attribute as number data type. The set of rules is as follows:
- Rule 1: AMT_PURCHASES Greater than 100
- Rule 2: AMT_PURCHASES Greater than 1000
- Rule 3: AMT_PURCHASES Greater than 3000
Identify the solution.
- A. Responsys requires that the money data type be assigned, because it doesn't support the number data type to be used for monetary values.
- B. The rule set should be changed:1. Rule 1: AMT_PURCHASES Greater than or equal to 1002. Rule 2: AMT_PURCHASES Greater than or equal to 10003. Rule 3: AMT_PURCHASES Greater than or equal to 3000
- C. Responsys can't execute rule sets for a dynamic region without a default conditional rule that initializes the rule set to zero. You will need to create the following rule to fix this issue:1. Default Rule 0: AMT_PURCHASES Equals 0
- D. Responsys executes rules in sequential order, so any subscriber with more than $100 in spending will have the content inserted associated with the first rule and the rest of the rules will never be resolved. Either the order of the rules should be reversed or the conditional logic should bechanged to use different operators.
Answer: D
NEW QUESTION # 28
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