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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Campaign and Automation | 20% | - Campaign Canvas and Program Builder - Lead lifecycle management and scoring - Automation rules and workflows |
| Topic 2: Data Management | 20% | - Data import, export and validation - Segmentation and data filtering - Contact and account data structure |
| Topic 3: Eloqua Platform Setup and Configuration | 20% | - System administration and security settings - User and role management - Global configuration and settings |
| Topic 4: Integrations and Advanced Features | 20% | - CRM integration setup and configuration - Web tracking and landing pages - App Cloud and extended capabilities - Reporting, analytics and closed-loop reporting |
| Topic 5: Email Marketing and Deliverability | 20% | - Email creation and template design - Subscription management and compliance - Deliverability best practices and configuration |
>> 1Z0-340-25 Valid Exam Objectives <<
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NEW QUESTION # 75
Which Oracle Eloqua feature enables sales teams to access real-time prospect activity data and engage with prospects directly from their mobile devices?
Answer: D
Explanation:
Eloqua Engage Mobile is a feature within Oracle Eloqua that enables sales teams to access real-time prospect activity data and engage with prospects directly from their mobile devices. It allows sales representatives to monitor the engagement of their prospects, view their activity history, access shared templates, and send personalized and tracked emails, all while on the go. Eloqua Engage Mobile empowers sales teams to have meaningful conversations and timely follow-ups with prospects regardless of their location or device.
NEW QUESTION # 76
Which feature of Oracle Eloqua allows sales teams to access and manage their leads seamlessly within their CRM system?
Answer: B
Explanation:
Eloqua Sales Tools is a feature within Oracle Eloqua that enables the integration between Eloqua and the CRM system used by the sales teams. It allows sales teams to access and manage leads, contacts, and activities within their CRM system while leveraging the automation and personalization capabilities of Eloqua. With Eloqua Sales Tools, sales teams can seamlessly work with the leads generated by marketing campaigns and provide a consistent and personalized experience to their prospects.
NEW QUESTION # 77
Which feature of Oracle Eloqua allows marketers to track website visitors and collect their data?
Answer: D
Explanation:
Oracle Eloqua's online tracking feature allows marketers to track website visitors and collect their data. It helps marketers gain insights into visitor behavior, preferences, and engagement on their website.
NEW QUESTION # 78
Which Eloqua feature allows you to schedule emails to be sent at a specific date and time?
Answer: C
Explanation:
Program Builder is a key feature in Eloqua that enables you to create complex, multi-step marketing automation workflows. Within Program Builder, you can include the "Send Email" step, which allows you to schedule emails to be sent at specific dates and times based on your marketing automation logic or recipient behavior triggers. This feature ensures timely delivery of your emails, increasing the effectiveness of your email campaigns.
NEW QUESTION # 79
What is the primary reason for including a representative from the IT department as an attendee in an Oracle Eloqua marketing implementation?
Answer: D
Explanation:
The primary reason for including a representative from the IT department as an attendee in an Oracle Eloqua marketing implementation is to provide technical support. The IT department representative can offer expertise and assistance in setting up the necessary infrastructure, integrating with other systems, troubleshooting technical issues, and ensuring a smooth implementation process. They play a crucial role in ensuring that the marketing automation platform is properly implemented and aligned with the organization's IT infrastructure and requirements.
NEW QUESTION # 80
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