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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Maintenance and Best Practices	- System Optimization 1. Data hygiene and governance 2. Integration best practices
Prospect Management	- Lead Lifecycle Management 1. Scoring and grading 2. Lifecycle stages and assignment rules - Data Model and Segmentation 1. Dynamic and static lists 2. Prospects, lists, and tags
Account Engagement Administration	- Configuration and Setup 1. Business Unit setup and hierarchy 2. Connector setup with Salesforce CRM 3. User roles and permissions
Reporting and Analytics	- Performance Measurement 1. Campaign reporting 2. ROI and attribution reporting
Marketing Automation	- Engagement Programs 1. Engagement Studio program design 2. Automation rules and triggers
Email Marketing	- Email Creation and Delivery 1. Deliverability and compliance 2. Email templates and content creation

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q81-Q86):

NEW QUESTION # 81
What is available to choose within Repeat Rule

A. Repetition Order
B. Certain Prospects
C. Limit rule matches
D. Days before eligible to repeat rule

Answer: C,D

NEW QUESTION # 82
LenoxSoft mentions that they would like to invest in a content strategy but is afraid they don't have the resources. What do you advise?

A. Start a company blog and promote a few high-quality pieces of content.
B. Post content from other websites on your own site.
C. Focus on creating as much content as possible.
D. Hire an agency to create content.

Answer: A

NEW QUESTION # 83
LenoxSoft is introducing a new product this summer, and the VP of Sales wants Marketing to automatically nurture the prospect if they show interest in the new product. There is no new gated content developed yet, only some blog posts and web pages about it.
What approach should the Marketing team use to resolve this?

A. Set up scoring categories > copy the web pages to Marketing Cloud Account Engagement landing pages
> put landing pages into Marketing Cloud Account Engagement folders > create automation rule with criteria "prospect score in scoring category greater than 1" to send an autoresponder email
B. Set up scoring categories > create page actions associated with the scoring category > create a dynamic list with criteria "prospect score in scoring category greater than 0" > set the list as the recipient list of an engagement program
C. Set up scoring categories > put the web pages into folders in Marketing Cloud Account Engagement > set up custom redirects for the web pages > add completion actions to the custom redirects to add to list
> set the list as the recipient list of an engagement program
D. Set up scoring categories > create custom redirects associated with the scoring category > set completion actions to tag prospect > create an automation rule with criteria "prospect has tag new-product" to send an autoresponder email

Answer: B

NEW QUESTION # 84
Is it possible to split Dynamic Lists into more than two Static Lists?

A. True
B. False

Answer: A

NEW QUESTION # 85
What is important to remember when creating custom prospect fields in Marketing Cloud Account Engagement? [Choose one answer]

A. The matching field in Salesforce must have the exactly the same name on the lead and contact object in order for Marketing Cloud Account Engagement to synch to both objects.
B. Marketing Cloud Account Engagement cannot sync with formula fields in Salesforce
C. Marketing Cloud Account Engagement cannot sync with multi picklist in Salesforce
D. You can only create 50 custom fields in Marketing Cloud Account Engagement.

Answer: A

NEW QUESTION # 86
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