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Adobe AD0-E408 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Analyzing and Reporting16%- Reporting fundamentals
  • 1. A/B testing best practices
    • 2. Sample size calculator usage
      • 3. Report configuration settings
        - Advanced reporting
        • 1. Experience performance reports
          • 2. Multivariate test reporting
            • 3. Automated Personalization reporting
              Topic 2: Troubleshooting8%- Activity and implementation issues
              • 1. Activity qualification issues
                • 2. Debugging tools (e.g., Experience Cloud Debugger)
                  - Measurement and reporting issues
                  • 1. Metric validation
                    • 2. Reporting discrepancies
                      Topic 3: Configuring, Executing, and Managing50%- Experience creation and management
                      • 1. Form-Based Experience Composer
                        • 2. Visual Experience Composer (VEC)
                          • 3. Activity workflow in Adobe Target
                            - Testing and activity types
                            • 1. Multivariate Testing (MVT)
                              • 2. Recommendations activities
                                • 3. Automated Personalization (AP)
                                  • 4. Experience Targeting (XT)
                                    • 5. A/B testing activities
                                      - Audience and activity management
                                      • 1. QA and troubleshooting activities
                                        • 2. Set goals and activity settings
                                          • 3. Create and manage audiences
                                            Topic 4: Planning and Strategy31%- Audience and testing strategy
                                            • 1. Assess audience requirements
                                              • 2. Understand variables impacting activities
                                                - Business KPI identification and analysis
                                                • 1. Identify optimization opportunities from KPI/data scenarios
                                                  • 2. Construct test hypotheses
                                                    • 3. Identify business KPIs
                                                      • 4. Define primary and secondary success metrics

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                                                        Adobe Target Business Practitioner Professional Sample Questions (Q85-Q90):

                                                        NEW QUESTION # 85
                                                        A company wants to increase user signups for a loyalty program. Which secondary metric would best complement "Signup Conversion Rate" as the primary metric?

                                                        Answer: B


                                                        NEW QUESTION # 86
                                                        What is a common issue encountered when using multiple overlapping activities in Adobe Target?

                                                        Answer: C


                                                        NEW QUESTION # 87
                                                        A company launches a Recommendation activity for returning users. Metrics indicate low engagement with recommended items.
                                                        What should be the next step?

                                                        Answer: D


                                                        NEW QUESTION # 88
                                                        What are primary use cases for Experience Targeting (XT) activities? (Select two.)

                                                        Answer: B,D


                                                        NEW QUESTION # 89
                                                        What does a hypothesis primarily describe in an A/B testing activity?

                                                        Answer: B


                                                        NEW QUESTION # 90
                                                        ......

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