MCAE-Con-201 Valid Exam Forum | Test MCAE-Con-201 Dumps.zip

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The web-based MCAE-Con-201 practice exam can be taken via the internet from any browser like Firefox, Safari, Opera, MS Edge, Internet Explorer, and Chrome. You don’t need to install any excessive plugins and software to take this Salesforce MCAE-Con-201 Practice Test. Windows, Mac, iOS, Android, and Linux support this Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) practice exam.
| Section | Weight | Objectives |
|---|
| Sales Emails and Alerts | 6% | - Configure Sales Emails and Alerts features - Maximize sales and marketing alignment
|
| Personalizing the Prospect Experience | 8% | - Implement consent and preference management - Design personalized interactions - Recommend engagement enhancements
|
| Lead Management | 14% | - Configure lead routing and handoff processes - Design lead generation strategies - Implement scoring and grading models
|
| Email Marketing | 10% | - Ensure deliverability and compliance - Optimize email content and performance - Apply email marketing standards and best practices
|
| Automating Business Processes | 17% | - Select appropriate automation tools - Design engagement programs and sequences - Build lead nurturing and campaign workflows
|
| Evaluation | 17% | - Design strategies to identify customer needs - Assess existing infrastructure and marketing maturity - Analyze business requirements and recommend solutions
|
| Account Configuration | 16% | - Technical setup and architecture planning - Data migration and integrity maintenance - Usage governance and permission strategies
|
| Reporting, Metrics, and Analytics | 12% | - Define relevant KPIs and metrics - Configure and customize reports and dashboards - Interpret results and recommend improvements
|
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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q61-Q66):
NEW QUESTION # 61
Lenoxsofts licensing software is based on annual contract renewals. The marketing department is struggling to send reminders to customers, and the sales department has no insight into what reminders marketing is sending. Lenoxsoft uses the custom field "Contract" which contains the value "Renewed" for prospects who have already renewed or is blank is they have yet to renew. Lenoxsoft wishes to set up an Engagement program that does the following: - Automatically adds/removes Prospects to the Renewal Engagement program based on their renewal status - Sends a series of reminders to Prospects who have NOT yet renewed - Gives sales continuous insight into prospect engagement with the program. Based on the requirements outlined, which of the following is the best process for Lenoxsoft to set up?
- A. Build an automation rule with the criteria of :: Prospect Custom Field:: contract:: is:: blank. Add an action of "Add to List" and an action of "Notify assigned user."
- B. Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of "Add to list" and an action of "Notify assigned user."
- C. Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of "Add to list" and an action of "Notify assigned user."
- D. Build a dynamic list with the criteria of:: Prospect Custom Field :: Contract:: is:: blank. Associate the list to the Renewal Engagement program and add an action of "Notify assigned user" at intervals.
Answer: D
NEW QUESTION # 62
A Marketing Cloud Account Engagement administrator wants to develop a better lead qualification strategy.
The sales team only wants to reach out to C-level executives in the software industry and needs a way to determine how to prioritize those leads.
How should this goal be achieved in Marketing Cloud Account Engagement?
- A. Create a dynamic list based on job title and industry and send to the sales team to filter and prioritize.
- B. Run an automation rule to grade based on job title and industry and have users filter Salesforce lead views by grade.
- C. Use an automation rule to notify the assigned user when leads with certain job titles and industries submit forms.
- D. It Adjust the default scoring rules based on job title and industry and have users filter Salesforce lead views by score.
Answer: B
NEW QUESTION # 63
While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Marketing Cloud Account Engagement administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.
What next steps should decrease the transition time?
- A. Improve lead qualification efficiency by using automation rules to pass leads over to Sales.
- B. Refine scoring and grading models to only give the Sales team the most qualified leads.
- C. Create lead nurturing programs to help the Sales team nurture leads until their deals close.
- D. Offer more conversion points for visitors such as Marketing Cloud Account Engagement forms and landing pages.
Answer: B
NEW QUESTION # 64
LenoxSoft added Engagement History metric fields to campaign page layouts in their Salesforce org. All of the values for the Engagement History metric fields are "0".
What could be the explanation for this experience?
- A. The data hasn't been refreshed in 24 hours so the values haven't been updated.
- B. The engagement with those assets happened before the fields were added to the page layouts.
- C. The campaign is not a connected campaign so the data is not syncing.
- D. The Marketing Cloud Account Engagement users do not have the Marketing Cloud Account Engagement permission set and cannot see the data.
Answer: C
Explanation:
Explanation
https://resources.docs.salesforce.com/latest/latest/en-us/sfdc/pdf/engagement_history_implementation_guide.pdf
NEW QUESTION # 65
The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.
What should the marketing team do with these leads until they are ready to purchase?
- A. Reset the prospect's score to 0 and reassign to sales once they submit a form to show interest.
- B. Send the prospects a monthly newsletter with product demos or free trial offers.
- C. Add the prospects to a suppression list to keep them from receiving marketing emails until they are ready to purchase.
- D. Create an engagement program to send educational content and notify sales if they engage.
Answer: C
NEW QUESTION # 66
......
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