MCAE-Con-201 Valid Exam Forum | Test MCAE-Con-201 Dumps.zip

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Sales Emails and Alerts6%- Configure Sales Emails and Alerts features
- Maximize sales and marketing alignment
Personalizing the Prospect Experience8%- Implement consent and preference management
- Design personalized interactions
- Recommend engagement enhancements
Lead Management14%- Configure lead routing and handoff processes
- Design lead generation strategies
- Implement scoring and grading models
Email Marketing10%- Ensure deliverability and compliance
- Optimize email content and performance
- Apply email marketing standards and best practices
Automating Business Processes17%- Select appropriate automation tools
- Design engagement programs and sequences
- Build lead nurturing and campaign workflows
Evaluation17%- Design strategies to identify customer needs
- Assess existing infrastructure and marketing maturity
- Analyze business requirements and recommend solutions
Account Configuration16%- Technical setup and architecture planning
- Data migration and integrity maintenance
- Usage governance and permission strategies
Reporting, Metrics, and Analytics12%- Define relevant KPIs and metrics
- Configure and customize reports and dashboards
- Interpret results and recommend improvements

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q61-Q66):

NEW QUESTION # 61
Lenoxsofts licensing software is based on annual contract renewals. The marketing department is struggling to send reminders to customers, and the sales department has no insight into what reminders marketing is sending. Lenoxsoft uses the custom field "Contract" which contains the value "Renewed" for prospects who have already renewed or is blank is they have yet to renew. Lenoxsoft wishes to set up an Engagement program that does the following: - Automatically adds/removes Prospects to the Renewal Engagement program based on their renewal status - Sends a series of reminders to Prospects who have NOT yet renewed - Gives sales continuous insight into prospect engagement with the program. Based on the requirements outlined, which of the following is the best process for Lenoxsoft to set up?

Answer: D


NEW QUESTION # 62
A Marketing Cloud Account Engagement administrator wants to develop a better lead qualification strategy.
The sales team only wants to reach out to C-level executives in the software industry and needs a way to determine how to prioritize those leads.
How should this goal be achieved in Marketing Cloud Account Engagement?

Answer: B


NEW QUESTION # 63
While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Marketing Cloud Account Engagement administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.
What next steps should decrease the transition time?

Answer: B


NEW QUESTION # 64
LenoxSoft added Engagement History metric fields to campaign page layouts in their Salesforce org. All of the values for the Engagement History metric fields are "0".
What could be the explanation for this experience?

Answer: C

Explanation:
Explanation
https://resources.docs.salesforce.com/latest/latest/en-us/sfdc/pdf/engagement_history_implementation_guide.pdf


NEW QUESTION # 65
The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.
What should the marketing team do with these leads until they are ready to purchase?

Answer: C


NEW QUESTION # 66
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