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| Section | Weight | Objectives |
|---|---|---|
| Email Marketing | 15% | - Describe the email rendering and validation process - Explain how to perform A/B testing - Explain how to create and manage email templates - Explain how to create and manage lists - Explain the differences between one-time emails, autoresponders, and engagement studio emails - Describe the email sending process and deliverability |
| Prospect Management | 13% | - Explain how to build and manage prospect lists - Describe how to manage the Account Engagement prospect lifecycle - Explain how to create and maintain prospects - Describe the components of a prospect record |
| Administration and Governance | 9% | - Explain the purpose and use of Connected Campaigns - Explain how to configure and use the Recycle Bin - Describe how to configure user roles and permissions - Describe how to manage Account Engagement campaigns - Describe how to configure and manage visitor filters |
| Analytics and Reporting | 11% | - Describe how to use B2B Marketing Analytics - Explain how to analyze prospect activity - Explain the difference between asset-level and prospect-level reporting - Describe the different Account Engagement reports and their use cases |
| Account Engagement Configuration | 10% | - Explain how to map Account Engagement fields to Salesforce - Explain the capabilities of the Salesforce Connector - Describe the capabilities of the Account Engagement Recycle Bin - Describe the relationship between Account Engagement and Salesforce - Describe how to set up and configure the Account Engagement Lightning App |
| Engagement Studio | 16% | - Explain the purpose and benefits of Engagement Studio - Explain how to interpret Engagement Studio reports - Describe the components of an Engagement Studio program - Describe how to create and manage Engagement Studio programs - Describe the process for testing an Engagement Studio program |
| Marketing Automation | 12% | - Explain how to create and manage page actions - Explain how to create and manage segmentation rules - Explain how to create and manage completion actions - Explain how to create and manage automation rules |
| Lead Generation and Qualification | 14% | - Explain how to use page actions - Explain how to create and manage forms - Describe how to use scoring and grading to qualify leads - Explain the concept and process of manual syncing - Explain how to create and manage landing pages |
>> Marketing-Cloud-Account-Engagement-Specialist Exam Material <<
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NEW QUESTION # 250
A form is created to automatically register prospects to a webinar upon submission.
Which automation tool should be used to accomplish this?
Answer: A
Explanation:
Explanation
The automation tool that should be used to accomplish this is creating an automation rule to register prospects based on the form submission. An automation rule is a rule that runs continuously in the background and matches prospects based on the criteria you set. You can use an automation rule to perform actions on the matched prospects, such as registering them for a webinar. For example, you can create an automation rule that matches prospects who have submitted a specific form, and then use the action Register for Webinar to register them for the webinar that is integrated with Marketing Cloud Account Engagement.
NEW QUESTION # 251
What must be true for a Salesforce Opportunity to sync to Marketing Cloud Account Engagement?
Answer: D
Explanation:
For a Salesforce Opportunity to sync to Marketing Cloud Account Engagement, the Opportunity must have a Contact Role that is syncing to a prospect in Marketing Cloud Account Engagement. This means that the Contact Role must be associated with a Contact record that has a Marketing Cloud Account Engagement prospect record. The Opportunity record type, source, or creator are not relevant for the sync1
NEW QUESTION # 252
What HML merge field should be included in an email to allow prospects to manage their email preferences?
Answer: A
Explanation:
The HML merge field that should be included in an email to allow prospects to manage their email preferences is {{OptOut}} or {{EmailPreferenceCenter}}. The {{OptOut}} merge field inserts a link that allows prospects to opt out of receiving emails from the sender. The {{EmailPreferenceCenter}} merge field inserts a link that allows prospects to choose which types of emails they want to receive from the sender. The {{Unsubscribe}} merge field is not valid in HML, as it is only used in PML. The {{ReportSpam}} merge field is not recommended, as it can negatively affect the sender's reputation. The {{Opt_Out}} merge field is not valid in HML, as it uses an underscore instead of a camel case1. Reference: 1: HML Merge Fields
NEW QUESTION # 253
A LenoxSoft marketer selects the option " Redirect the prospect instead of showing the form ' s Thank You Content " when new Marketing Cloud Account Engagement landing page.
What would be the expected behavior when a prospect submits a form designed to show Thank you Content?
Answer: B
Explanation:
If a LenoxSoft marketer selects the option "Redirect the prospect instead of showing the form's Thank You Content" when creating a new Account Engagement landing page, the expected behavior when a prospect submits a form designed to show Thank you Content is that the prospect will be redirected to another webpage . This option overrides the form's Thank you Content and sends the prospect to the specified URL instead. The prospect will not continue to see the form upon submission (A), nor will the discrepancy between the two assets cause an error (B). The form's Thank you Content will not display (D), as it is replaced by the redirect option. References: Redirect Account Engagement Forms to a Success Page
NEW QUESTION # 254
There are a number of unassigned prospects in the Lenoxsoft database that have NOT been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100.
What automatic workflow can be created to prevent them from getting assigned?
Answer: C
Explanation:
The automatic workflow that can be created to prevent the unassigned prospects from getting assigned is to create an automation rule based on the prospects' time to adjust their score to 0 if they haven't been active in
60 days. An automation rule is a rule that runs continuously in the background and matches prospects based on the criteria you set. You can use an automation rule to perform actions on the matched prospects, such as adding them to a list, assigning them to a user, or changing their field values. However, an automation rule can only match a prospect once in its lifetime, even if the prospect meets the criteria again later. This prevents duplicate or conflicting actions from being applied to the same prospect1. Therefore, an automation rule is ideal for creating a workflow that resets the score of the unassigned prospects who have been inactive for 60 days, and prevents them from getting assigned by another automation rule that assigns prospects based on their score. To create an automation rule, you need to specify the criteria and the actions that you want to execute. For example, you can create an automation rule that matches prospects who have not been assigned to a user, have not had any activity in the last 60 days, and have a score greater than 0, and then use the action Adjust Score to set their score to 0.
NEW QUESTION # 255
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