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Salesforce MCE-Dev-201 Exam Syllabus Topics:

Topic	Details
Topic 1	Security: This domain addresses data protection in Marketing Cloud including available security options and best practices for maintaining secure platform configurations.
Topic 2	Data Modeling: This domain covers structuring contact and subscriber data in Marketing Cloud including configuring the contact model understanding data extension types and uses managing contact records across channels and the contact deletion process.
Topic 3	Data Management: This domain covers importing data with various file formats writing SQL queries for data manipulation extracting data from Marketing Cloud applying SQL best practices managing send logs and understanding data impacts from contact deletion.
Topic 4	API: This domain addresses interacting with Marketing Cloud through SOAP and REST APIs including API objects methods routes OAuth authentication flows with access tokens and handling API responses.
Topic 5	Programmatic Languages: This domain focuses on coding with AMPscript and Server-Side JavaScript including language syntax functions processing methods development best practices and programmatic subscriber exclusion during sends.

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Salesforce Certified Marketing Cloud Engagement Developer Sample Questions (Q91-Q96):

NEW QUESTION # 91
A developer is using the legacy endpoint www.exacttargetapis.com and hasbeen asked to switch to Tenant Specific Endpoints (TSEs). What is a benefit of switching to TSEs?

A. Gain access to TSE-specific REST routes
B. A longer lasting OAuth token
C. Improved API performance
D. API calls will no longer fail

Answer: C

Explanation:
Switching to Tenant Specific Endpoints (TSEs) provides the benefit of improved API performance (D).
Tenant Specific Endpoints are designed to provide optimized performance by ensuring that API calls are routed through endpoints that are dedicated to a specific tenant, reducing latency and potential congestion issues associated with shared endpoints.
References:
Salesforce Marketing Cloud Tenant Specific Endpoints
API Best Practices

NEW QUESTION # 92
A developer wants to add an image to Content Builder via the API and retrieve the image's published URL.
Which method should the developer use?

A. POST to the REST API/asset/v1/content/assets and parse the FileProperties parameter
B. Use the SOAP API to create a Porfoglio object and idenfity the Source property
C. GET using the REST API/asset/v1/content/assets and parse the FileProperties parameter
D. POST to the REST API/asset/v1/content/categories and parse the Description parameter

Answer: A

Explanation:
To add an image to Content Builder via the API and retrieve the image's published URL, the developer should POST to the REST API/asset/v1/content/assets and parse the FileProperties parameter (D). This method uploads the image and returns metadata, including the published URL, which can be extracted from the FileProperties.
References:
Salesforce Marketing Cloud REST API: Content Builder
Salesforce Marketing Cloud Asset API

NEW QUESTION # 93
Certification Aid wants to create Contacts in Marketing Cloud via API calls. Which API should be used for this? Choose 2.

A. POST /contacts/v1/contacts route
B. REST API
C. SOAP API
D. Contact object

Answer: A,B

Explanation:
To create contacts in Marketing Cloud via API calls, both the REST API and the specific POST route for contacts can be used:
* POST /contacts/v1/contacts route: This is a specific REST API endpoint designed to create new contacts in Marketing Cloud.
* REST API: The broader REST API provides various endpoints for managing contacts, including creation, updating, and deletion.
Salesforce Contacts API

NEW QUESTION # 94
A developer is troubleshooting the cause of incomplete results in the link tracking data for an email send.
How should the RedirectTo AMPscript function be described as it relates to link tracking'

A. It ensures link href values containing HTML bookmarks or anchors are recorded in tracking
B. It ensures link href values containing AMPscript variables are recorded in tracking
C. It prevents link href values from getting recordedin tracking
D. It ensures static link href values are recorded in tracking

Answer: C

Explanation:
The RedirectTo AMPscript function prevents link href values from getting recorded in tracking (C). When RedirectTo is used, it bypasses the standard link wrapping and tracking process, causing the link click not to be captured in the tracking data.
References:
Salesforce Marketing Cloud AMPscript Guide
Link Tracking in Marketing Cloud

NEW QUESTION # 95
A developer is troubleshooting why an API client Jd and chent_secret are authenticating yet failing to access data from a child business unit.
What should be checked to validate the installed package can access the child business unit data?

A. The Installed Package has full Enterprise access to all available child business units
B. The Installed Package has access to the selected child business unit
C. The account id and parent MIDare included in the authorization call

Answer: B

Explanation:
To ensure that an installed package can access data from a child business unit, verify that the package has been granted access to the specific child business unit. This is configured during the package setup and permissions assignment.
Salesforce Installed Packages and Business Unit Access

NEW QUESTION # 96
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