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| Section | Weight | Objectives |
|---|---|---|
| Account Engagement Configuration | 10% | - Describe how to set up and configure the Account Engagement Lightning App - Describe the capabilities of the Account Engagement Recycle Bin - Explain the capabilities of the Salesforce Connector - Explain how to map Account Engagement fields to Salesforce - Describe the relationship between Account Engagement and Salesforce |
| Analytics and Reporting | 11% | - Describe the different Account Engagement reports and their use cases - Explain how to analyze prospect activity - Describe how to use B2B Marketing Analytics - Explain the difference between asset-level and prospect-level reporting |
| Marketing Automation | 12% | - Explain how to create and manage automation rules - Explain how to create and manage completion actions - Explain how to create and manage segmentation rules - Explain how to create and manage page actions |
| Prospect Management | 13% | - Describe how to manage the Account Engagement prospect lifecycle - Explain how to build and manage prospect lists - Describe the components of a prospect record - Explain how to create and maintain prospects |
| Engagement Studio | 16% | - Explain the purpose and benefits of Engagement Studio - Describe the components of an Engagement Studio program - Explain how to interpret Engagement Studio reports - Describe the process for testing an Engagement Studio program - Describe how to create and manage Engagement Studio programs |
| Administration and Governance | 9% | - Explain how to configure and use the Recycle Bin - Describe how to configure and manage visitor filters - Describe how to manage Account Engagement campaigns - Describe how to configure user roles and permissions - Explain the purpose and use of Connected Campaigns |
| Email Marketing | 15% | - Explain how to perform A/B testing - Explain the differences between one-time emails, autoresponders, and engagement studio emails - Describe the email rendering and validation process - Describe the email sending process and deliverability - Explain how to create and manage lists - Explain how to create and manage email templates |
| Lead Generation and Qualification | 14% | - Explain how to use page actions - Explain how to create and manage forms - Explain the concept and process of manual syncing - Describe how to use scoring and grading to qualify leads - Explain how to create and manage landing pages |
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NEW QUESTION # 16
Which standard dashboard shows the total submission across all Marketing Cloud Account Engagement landing pages in B2B Marketing Analytics?
Answer: C
Explanation:
The engagement dashboard in B2B Marketing Analytics shows the total submissions across all Marketing Cloud Account Engagement landing pages, as well as other metrics such as views, conversion rate, cost per lead, etc. The engagement dashboard helps marketers measure the performance of their marketing campaigns and optimize their content strategy. The pipeline dashboard shows the revenue generated by marketing campaigns, the account-based marketing dashboard shows the engagement and influence of key accounts, and the multi-touch attribution dashboard shows the impact of marketing touchpoints on sales outcomes. References B2B Marketing Analytics Overview
NEW QUESTION # 17
Opportunities in Salesforce must be tied to a Contact syncing with Marketing Cloud Account Engagement for them the opportunity to be created in Marketing Cloud Account Engagement.
Answer: A
Explanation:
Explanation
Opportunities in Salesforce must be tied to a contact syncing with Marketing Cloud Account Engagement for them to be created in Marketing Cloud Account Engagement. This means that the opportunity must have at least one contact role in Salesforce, and that contact must be syncing with a prospect in Marketing Cloud Account Engagement. If the opportunity does not have any contact roles, or the contact is not syncing with Marketing Cloud Account Engagement, the opportunity will not be created in Marketing Cloud Account Engagement. This is because Marketing Cloud Account Engagement needs a prospect to associate the opportunity with, and the contact role is the link between the opportunity and the prospect. For more details
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NEW QUESTION # 18
Identify the paid search ad platforms for which Marketing Cloud Account Engagement has a native integration.
Answer: D
Explanation:
Explanation
Marketing Cloud Account Engagement has a native integration with Google AdWords that allows you to track and measure the effectiveness of your paid search campaigns. You can link your AdWords account to Marketing Cloud Account Engagement and import cost data, conversions, and revenue information. You can also use Marketing Cloud Account Engagement to create landing pages and forms for your AdWords campaigns and track the prospects who click on your ads. Marketing Cloud Account Engagement does not have a native integration with Bing, Yahoo, or any other paid search ad platforms
NEW QUESTION # 19
A new Lead record is created in Salesforce without an email address and the Salesforce connector is set to
"automatically create prospects in Marketing Cloud Account Engagement*'.
What action would occur in Marketing Cloud Account Engagement?
Answer: B
Explanation:
Explanation
If a new Lead record is created in Salesforce without an email address and the Salesforce connector is set to
"automatically create prospects in Marketing Cloud Account Engagement", no new prospect will be created in Marketing Cloud Account Engagement. This is because email address is a required field for creating a prospect in Marketing Cloud Account Engagement, and without it, the sync will fail. The Lead record will remain in Salesforce, but it will not have a corresponding prospect in Marketing Cloud Account Engagement1.
References: Marketing Cloud Account Engagement Sync Behavior
NEW QUESTION # 20
Does an automation rule ever match a prospect more than once?
Answer: B
Explanation:
An automation rule is a criteria-based action that is triggered when a prospect matches the rule. By default, an automation rule will only affect a prospect one time, unless you enable the Repeat Rule option. If you enable the Repeat Rule option, the automation rule can match a prospect more than once, as long as they meet the criteria each time. Automation rules do not run every time, since they are evaluated based on a schedule that you can set. References: [Automation Rules], [Repeat Automation Rules]
NEW QUESTION # 21
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