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| Section | Weight | Objectives |
|---|---|---|
| Subscriber and Data Management | 26% | - Design and configure Data Extensions - Configure segmentation tools - Import and manage subscriber data - Troubleshoot send and data issues |
| Insights and Analytics | 14% | - Leverage analytics and Einstein features - Analyze campaign performance - Create and configure reports |
| Email Marketing Best Practices | 10% | - Design effective emails and programs - Evaluate deliverability factors - Subscriber acquisition and retention |
| Content Creation and Delivery | 24% | - Create and customize email content - Manage and organize campaign content - Configure send settings - Select appropriate tools for sending |
| Marketing Automation | 26% | - Recommend automation solutions - Build solutions in Journey Builder - Build solutions in Automation Studio |
>> Salesforce MC-202퍼펙트 덤프자료 <<
Salesforce MC-202 시험을 보시는 분이 점점 많아지고 있는데 하루빨리 다른 분들보다 Salesforce MC-202시험을 패스하여 자격증을 취득하는 편이 좋지 않을가요? 자격증이 보편화되면 자격증의 가치도 그만큼 떨어지니깐요. Salesforce MC-202덤프는 이미 많은분들의 시험패스로 검증된 믿을만한 최고의 시험자료입니다.
질문 # 65
A marketer wants to store all the attributes fora triggered send within a data extension.
Which configuration is required when creating the data extension for this triggered send information?
정답:A
설명:
When creating a data extension to store all attributes for a triggered send, selecting the 'Use for triggered send' checkbox is essential. This configuration ensuresthat the data extension is specifically set up to handle triggered sends, enabling it to capture and store the necessary subscriber information and attributes associated with those sends. This setting activates the data extension for use with triggered send activities.
Reference:Salesforce Marketing Cloud Documentation - Triggered Sends
질문 # 66
Northern Trail Outfitters (NTO) wants to use customer engagement to automatically send content to increase click rates in its holiday promotional email.
Which feature should NTO use?
정답:C
설명:
Einstein Content Selection uses AI to automatically select and deliver the most relevant content to each subscriber, increasing engagementand click rates. For Northern Trail Outfitters, this feature can help personalize holiday promotional emails based on individual subscriber engagement. More information can be found in theEinstein Content Selection documentation.
질문 # 67
Northern Trail Outfitters (NTO) wants to implement a single-audience drip campaign and then, ever time, create new version with tests of random audience splits with different messages.
Which tool shouldNTO use to accomplish these iterative tests?
정답:C
설명:
Journey Builder is the appropriate tool for implementing single-audience drip campaigns and conducting iterative tests with random audience splits. It allows marketers to design and automate customer journeys, incorporating different messages and testing variations to optimize performance over time.
Reference:Salesforce Marketing Cloud Documentation on Journey Builder
질문 # 68
A marketer has created a primary data extension that contains all active subscribers with fields containing key demographics and subscriber attributes. Each week, there are up to 10 teams that send to segments of their subscriber base.
What should they use to ensure they have fresh data for these sends?
정답:C
설명:
To ensure fresh data for the sends, setting up a nightly automation that includes a filter activity is recommended. This automation can refresh the data extension by applying the necessary filters to pull the mostup-to-date information from the primary data extension. This process ensures that each team has access to the latest subscriber data for their segmented sends. Reference:Salesforce Marketing Cloud Documentation on Automation Studio.
질문 # 69
Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?
정답:B
설명:
To honor the opt-in communication method of subscribers inJourney Builder, Northern Trail Outfitters (NTO) should create one Entry Source for each messaging channel (email and SMS). This ensures that the journey can differentiate and respect the preferred communication method of each subscriber based on how theyopted- in. Each entry source can then be used to trigger the appropriate welcome series content for the respective channel. Reference:Salesforce Marketing Cloud Documentation
질문 # 70
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Salesforce MC-202인증시험은 현재IT인사들 중 아주 인기 잇는 인증시험입니다.Salesforce MC-202시험패스는 여러분의 하시는 일과 생활에서 많은 도움을 줄뿐만 아니라 중요한 건 여러분의IT업계에서의 자기만의 자리를 지키실 수 잇습니다.이렇게 좋은 시험이니 많은 분들이 응시하려고 합니다,하지만 패스 율은 아주 낮습니다.
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