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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Topic 1: Reporting and Analytics	- Performance Measurement 1. Campaign reporting 2. ROI and attribution reporting
Topic 2: Prospect Management	- Data Model and Segmentation 1. Dynamic and static lists 2. Prospects, lists, and tags - Lead Lifecycle Management 1. Lifecycle stages and assignment rules 2. Scoring and grading
Topic 3: Email Marketing	- Email Creation and Delivery 1. Email templates and content creation 2. Deliverability and compliance
Topic 4: Maintenance and Best Practices	- System Optimization 1. Data hygiene and governance 2. Integration best practices
Topic 5: Account Engagement Administration	- Configuration and Setup 1. User roles and permissions 2. Connector setup with Salesforce CRM 3. Business Unit setup and hierarchy
Topic 6: Marketing Automation	- Engagement Programs 1. Engagement Studio program design 2. Automation rules and triggers

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q86-Q91):

NEW QUESTION # 86
LenoxSoft sends a list email to the "2019 Tradeshow" list, and does not use a suppression list. The next day, an account manager wants to know why his prospect did not receive the email even though they were a member of the list.
What could have prevented this prospect from receiving the list email?

A. The prospect already received the email already received another Marketing Cloud Account Engagement email within the past business day, based on the account's business hours.
B. The Dedicated IP address was not warmed up appropriately before the email was scheduled.
C. A second prospect with the same email address received the email under "allow multiple prospects with the same email address.'
D. The prospect was no longer a member of the "2019 Tradeshow" list used for the email send.

Answer: C

NEW QUESTION # 87
Which are true about Engagement Program

A. When no new prospects are added to or processed in a program for 365 days, it becomes inactive
B. If you remove a prospect from a program's recipient list, and then add the prospect back later, they start where they left off in the program
C. If a prospect opts out of a list used for a program, they still move through the program, but don't receive program emails
D. If a prospect is removed from a list that a program uses, that prospect stops moving through the program
E. A single rule step can evaluate up to five conditions
F. When no new prospects are added to or processed in a program for 30 days, it becomes inactive
G. When merged prospects are members of the same engagement program, it's possible for one to skip steps or move through the same step twice. The new master prospect restarts a program from the step that any of its merged prospects touched most recently

Answer: B,C,D,E,F,G

NEW QUESTION # 88
How many scheduled Engagement Programs is it possible to have

A. 0
B. 1
C. 2
D. 3

Answer: B

NEW QUESTION # 89
Lenoxsoft currently uses a manual sales engagement process where assigned users manually add leads to lists based on a lead status value of "New". The Sales Manager wishes to develop a Sales Engagement Program that streamlines this process and has the following requirements: - Only leads with a status of "New" can be added to the Program. A lead with a status of "In Progress" CANNOT be added. - Assigned users should be notified when a lead has opened an email. Based on the above requirements, which is the best way to segment prospects for Lenoxsoft's Sales Engagement Program?

A. Create an automation rule based on the Lead Status field value
B. Create a completion action based on the Lead Status field value.
C. Create a dynamic list based on the Lead Status field value
D. Create a segmentation rule based on the Lead Status field value

Answer: C

NEW QUESTION # 90
It is possible to assign certain Prospect to selected Scoring Category

A. True
B. False

Answer: B

NEW QUESTION # 91
......

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