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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Administration & Governance | 12% | - Manage user roles and permissions - Manage API access and integrations - Implement security and data privacy controls - Configure system settings and preferences |
| Topic 2: Campaigns & Experiences | 28% | - Build and configure web campaigns and experiences - Configure personalization through decision logic - Use templates and creative assets - Set up A/B testing and multivariate testing - Implement campaign triggers and targeting rules - Create and manage in-app and mobile experiences |
| Topic 3: Audience Management | 20% | - Create and use filters and audiences in campaigns - Build and manage segments and audiences - Use affinity and behavioral data for targeting - Implement real-time audience segmentation - Configure rules-based and predictive audiences |
| Topic 4: Reporting & Analytics | 13% | - Use built-in dashboards and analytics tools - Interpret campaign performance reports - Configure conversion tracking - Analyze campaign effectiveness metrics |
| Topic 5: Product Overview | 7% | - Explain the core concepts and value of the platform - Identify use cases for Marketing Cloud Personalization - Describe how Marketing Cloud Personalization integrates with other Marketing Cloud products |
| Topic 6: Data Model & Configuration | 20% | - Configure business logic elements (Objects, Attributes, Catalog) - Implement event data collection and tracking - Set up user profiles and visitor identification - Manage dataset settings and configurations - Configure data ingestion methods (API, SDK, integrations) |
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NEW QUESTION # 56
Which two successs metrics can a company achieve with IS their web channel?
Answer: A,D
NEW QUESTION # 57
Where can a developer access pre-built Global Templates?
Answer: C
Explanation:
Developers can access pre-built Global Templates through the Salesforce Interactions SDK Launcher Chrome extension. This extension provides a convenient interface for managing various aspects of Marketing Cloud Personalization development, including accessing and cloning Global Templates.
Here ' s how to access them:
Open the Salesforce Interactions SDK Launcher Chrome extension.
Click the " View List " section of the template button. This will open a tab displaying available templates.
Click the " Global Templates " tab. This tab contains a list of all available Global Templates.
To clone a template, click the " Clone Global Template " button associated with the desired template.
Why not the other options:
B). From the Templates list when building a campaign: While you can select templates when building a campaign, this list typically includes custom templates and may not showcase all available Global Templates.
C). From code examples in developer docs: Developer documentation may provide code snippets or examples, but it doesn ' t offer a direct way to access and clone the complete Global Templates.
D). Templates menu under the web Campaign menu in the UI: This menu usually focuses on managing custom templates created within your account, not the pre-built Global Templates.
Salesforce Marketing Cloud References:
Get Started with Global Web Templates: This documentation provides a comprehensive overview of Global Templates, their purpose, and how to access them through the Salesforce Interactions SDK Launcher. Link to document Salesforce Interactions SDK Launcher: This page provides information about the Chrome extension and its functionalities, including accessing Global Templates. Link to document [invalid URL removed] By accessing and cloning Global Templates, developers can leverage pre-built structures and functionalities, saving time and effort in creating personalized web experiences.
NEW QUESTION # 58
What are two ways to populate the Marketing Cloud Personalization catalog?
Answer: B,D
NEW QUESTION # 59
Which three components of a server side campaign must be coded by a developer?
Answer: B,C,E
NEW QUESTION # 60
What three features are used to support mobile web personalization?
Answer: A,B,E
Explanation:
InSalesforce Marketing Cloud Personalization(formerly Interaction Studio), delivering personalization on mobile web(i.e., when users visit your website on a mobile device browser) relies on several configuration and implementation features. The three core features from the listed options are:
* SiteMap (A)
* Web SDK (B)
* Templates (E)
Below is an overview of how each relates tomobile web personalization:
1. SiteMap (A)
* What It Does
* In Marketing Cloud Personalization, you can configure a "SiteMap" that helps define the structure and pages of your website for the personalization engine. Think of it as an organized reference of your web pages so that Personalization can identify which page a visitor is on, where to track events, and how to contextualize those events (e.g., category pages, detail pages).
* Why It Matters for Mobile Web
* Whether a visitor is on a desktop browser or a mobile browser, the site structure remains consistent. A properSiteMaphelps the platform accurately track and classify visits, clicks, and other interactions on mobile web pages.
* Salesforce Reference
* Salesforce Help:Define Your SiteMap
* Explains how to set up a sitemap for capturing site structure, which is essential for correct data capture on both desktop and mobile.
2. Web SDK (B)
* What It Does
* TheWeb SDKis the JavaScript snippet (sometimes called the "Collect Code" or "Tag") embedded in your web pages. It captures real-time behavioral data (page views, clicks, cart events, etc.) and sends it to the Personalization platform.
* Why It Matters for Mobile Web
* Mobile webis simply your website viewed on a smaller screen. TheWeb SDKtracks user interactions the same way-no separate "mobile-specific" code is required for responsive sites.
* By including the Web SDK on all mobile-responsive pages, you collect the necessary data for real-time personalization (recommendations, campaigns, etc.).
* Salesforce Reference
* Salesforce Help:Personalization Web SDK
* Details how to implement and configure the snippet to track user behavior across different devices and screen sizes.
3. Templates (E)
* What They Are
* Templatesin Personalization define how personalized experiences (like banners, pop-ups, product recommendation carousels) look and behave when rendered on your website.
* They can be configured to be responsive, ensuring they display properly on different screen resolutions, including mobile phones and tablets.
* Why They Matter for Mobile Web
* By designing responsive or mobile-friendly templates, you ensure that any personalized content or recommendation component displays seamlessly on a mobile browser.
* Templates also allow you to fine-tune styling, layout, and logic specifically for smaller screens.
* Salesforce Reference
* Salesforce Help:Templates Overview
* Shows how to create and manage templates for both desktop and mobilepresentation.
Why Not the Other Options?
* C. Mobile SDK
* TheMobile SDKis used fornative mobile apppersonalization (iOS and Android apps), not for websites viewed on a mobile device's browser. For "mobile web," you still rely on theWeb SDK.
* D. Mobile Data Campaign
* Typically relates to push notifications or SMS campaigns in other parts of Salesforce Marketing Cloud (e.g., MobilePush, MobileConnect). These are not directly used foron-sitemobile web personalization.
NEW QUESTION # 61
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