Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Practice Test Questions Available In Three User-Friendly Formats

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Evaluation and Strategy	17%	- Analyze customer requirements and business objectives - Recommend solution architecture and implementation roadmap - Assess existing systems and integration points
Topic 2: Email Marketing	10%	- Manage templates, assets, and content libraries - Design compliant and effective email campaigns - Apply email marketing best practices and deliverability standards
Topic 3: Lead Management	14%	- Implement prospect lifecycle management strategies - Design lead qualification, routing, and handoff processes - Develop lead scoring and grading models
Topic 4: Sales Emails and Alerts	3%	- Enable sales and marketing alignment - Configure Salesforce Engage and sales notifications
Topic 5: Personalizing the Prospect Experience	8%	- Use dynamic content and custom assets - Create personalized experiences across channels - Ensure consent and data privacy compliance
Topic 6: Account Configuration	20%	- Implement data management and compliance policies - Configure account settings, security, and governance - Manage business units, user roles, and permissions - Set up Salesforce Connector and data synchronization
Topic 7: Reporting, Metrics and Analytics	11%	- Use B2B Marketing Analytics and Engagement History - Interpret campaign performance and engagement metrics - Design and configure reports and dashboards
Topic 8: Automating Business Processes	17%	- Design and build automation rules, drip programs, and engagement programs - Configure segmentation, dynamic content, and personalization - Optimize workflows and campaign logic

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q225-Q230):

NEW QUESTION # 225
LenoxSoft's marketing team wants to make it easier for prospects to manage to opt in and out of marketing emails.
What can they consider doing to accomplish this goal?

A. Create a custom email preference center page.
B. Remove the global opt out link from marketing emails.
C. Enable prospect resubscribe in Marketing Cloud Account Engagement Settings.
D. Minimize public lists used in marketing emails.

Answer: A

NEW QUESTION # 226
Lenoxsoft currently uses a Salesforce workflow to continually look for old and new leads that meet certain criteria under Job title and Industry, and adds them to a Salesforce campaign. The Marketing Cloud Account Engagement connector is verified and their existing Salesforce records have been reviewed, but they have yet to sync this data to Marketing Cloud Account Engagement. Lenox wishes to replicate this process within Marketing Cloud Account Engagement with the following requirements: - Prospects with a job title of "CEO" and Industry of "Software" are added to the Salesforce campaign. Based on those requirements, which steps should Lenoxsoft prioritize to replicate their process?

A. Import a .csv file of prospects. Build an Segmentation rule with criteria :: Job Title:: CEO :: Industry ::Software, action :: add to Salesforce Campaign
B. Create a dynamic list to sync prospects from Salesforce. Build a segmentation rule with the criteria ::
Job Title :: CEO :: Industry :: Software, action :: add to the Salesforce campaign.
C. Create a dynamic list to sync prospects from Salesforce. Build an Automation rule with criteria :: Job Title:: CEO :: Industry:: Software, action :: add to the Salesforce campaign.
D. Import a .csv file of prospects. Build an Automation rule with criteria :: Job Title :: CEO :: Industry ::
Software, action :: add to Salesforce Campaign

Answer: C,D

NEW QUESTION # 227
Marketing is under pressure to provide their sales team with more leads. A Marketing Cloud Account Engagement administrator is looking at the Pipeline Dashboard Report in the B2B Marketing Analytics App and notices an extremely high number of prospects compared to Marketing Qualified Leads (MQLs).
Which two steps should increase the number of qualified leads being passed to sales?
Choose 2 answers

A. Improve lead qualification efficiency by using automation rules for prospect assignment.
B. Increase gated content on the website to provide more scoring opportunities.
C. Improve prospect data by adding fields to existing forms and making them required.
D. Increase their scoring threshold to give the Sales team the most qualified leads.

Answer: A,B

NEW QUESTION # 228
LenoxSoft wants to view only opportunities within a certain fiscal year on the Pipeline Dashboard using B2B Marketing Analytics.
How could this be accomplished?

A. Use the 'fiscal year' filter on the Pipeline Dashboard.
B. Apply the "tag" filter on the Pipeline Dashboard using the fiscal year.
C. Create a custom dataset using only data from the fiscal year.
D. Develop a new lens that includes only data from the fiscal year.

Answer: B

NEW QUESTION # 229
LenoxSoft would like to enable the Google AdWords connector in Marketing Cloud Account Engagement.
Which of the following would you NOT advise them on before they enable the connector?

A. The connector cannot be linked directly to an MCC account.
B. They should ensure their URL structures can handle parameters before verifying the connector.
C. The connector will make copies of their AdWords ads (not including those that were deleted or disabled) and include the tracking parameter in the URL for the new versions.
D. The connector will update all of their AdWords ads to include the tracking parameter, including those that were deleted or disabled.

Answer: D

NEW QUESTION # 230
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