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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Section	Objectives
Automation and Campaigns	- Automation tools 1. Automation rules and completion actions 2. Engagement Studio programs
Email Marketing and Engagement	- Email creation and delivery 1. Deliverability and sender reputation management 2. Email templates and dynamic content usage
Lead Management	- Prospect lifecycle and grading/segmentation 1. Lead qualification and scoring model configuration 2. Sync behavior with Salesforce CRM
Reporting and Administration	- Analytics and system configuration 1. User roles, permissions, and setup configuration 2. Campaign reporting and ROI tracking
Account Engagement Fundamentals	- Platform architecture and key concepts 1. Account Engagement (Pardot) objects and data model 2. Business units and org structure

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Topic: Real Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Practice Questions

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q234-Q239):

NEW QUESTION # 234
LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of " Contract " with a value of
" Renewed " for prospects who have already renewed their product subscription or its " blank " if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following:
* Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?
LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of " Contract " with a value of
" Renewed " for prospects who have already renewed their product subscription or its " blank " if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following:
* Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?

A. Build dynamic list add criteria as Contact as blank add action as notify assigned user
B. Build dynamic list add criteria as Contact as " Renewed " add action as notify assigned user
C. Build automation rules add criteria as Contact as blank add action as notify assigned user
D. Build automation rules add criteria as Contact as " Renewed " add action as notify assigned user

Answer: A

NEW QUESTION # 235
Which editions of Marketing Cloud Account Engagement provides Buisness Units and Einstein functionalities

A. Marketing Cloud Account Engagement Plus Edition and Marketing Cloud Account Engagement Advanced Edition
B. Only Marketing Cloud Account Engagement Advanced Edition and it includes unlimited Buisness Units
C. All
D. Only Marketing Cloud Account Engagement Advanced Edition and it includes 2 Buisness Units, then each subsequent costs 2 000$/month

Answer: D

NEW QUESTION # 236
What should be used to match users between Salesforce and Marketing Cloud Account Engagement when enabling User sync?

A. Salesforce username
B. Marketing Cloud Account Engagement user ID
C. User email address
D. CRM ID

Answer: A

NEW QUESTION # 237
LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again.
How should LenoxSoft add the prospects?

A. By using an automation rule to add prospects to a static list based on the form being completed, then use that list as the recipient list on the program.
B. By using a static list on the form ' s completion action that is used as the recipient list on the program, then remove prospects from the static list before every end step in the program.
C. By creating a dynamic list based on the form being completed and use that list as the distribution list on the program.
D. By using a static list on the form ' s completion action, then start the program with a " Form Completed
" trigger so only prospects who completed the form will get the follow up actions.

Answer: C

NEW QUESTION # 238
Which two actions could a user take when importing prospects into Marketing Cloud Account Engagement?
Choose 2 answers

A. Undelete matching prospects from the Recycle Bin
B. Assign prospects to an existing user
C. Permanently delete prospects
D. Create new custom fields and populate field values

Answer: A,B

NEW QUESTION # 239
......

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