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Salesforce MCE-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Journey Builder and Automation20%- Journey Builder fundamentals
  • 1. Entry sources, activities, and flows
  • 2. Goal and exit criteria
- Automation Studio
  • 1. Automation activities and scheduling
  • 2. Data management and file transfers
Topic 2: Concepts of Marketing Cloud Engagement15%- Technical architecture
  • 1. Integration patterns with Sales/Service Cloud
  • 2. Data model and relationships
- Key terminology and concepts
  • 1. Marketing Cloud Engagement vs. other Marketing Cloud products
  • 2. Core concepts: journeys, messages, content, audiences
Topic 3: Content and Messaging15%- Email design and deliverability
  • 1. Content types and templates
  • 2. Deliverability best practices
- Multi-channel messaging
  • 1. SMS, push notifications, and other channels
  • 2. Personalization and dynamic content
Topic 4: Discovery and Requirements15%- Solution design
  • 1. Map requirements to platform capabilities
  • 2. Create a scalable solution architecture
- Gather business requirements
  • 1. Define business goals and KPIs
  • 2. Identify technical requirements and constraints
Topic 5: Data Management and Segmentation20%- Data modeling
  • 1. Contact model and data relationships
  • 2. Data extensions vs. lists
- Segmentation
  • 1. Audience targeting and exclusion
  • 2. Filters, queries, and SQL
Topic 6: Analytics and Reporting15%- Advanced analytics
  • 1. ROI measurement and attribution
  • 2. Data extracts and tracking
- Standard reports and dashboards
  • 1. Email performance and engagement metrics
  • 2. Journey and automation performance

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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q48-Q53):

NEW QUESTION # 48
LenoxSoft's corporate marketing team wants to ensure their website visitors who originate from Europe are able to opt into having their website activity tracked.
How could this be accomplished?

Answer: A


NEW QUESTION # 49
LenoxSoft wants to see all the Accounts that were closed last month on the Account Based Marketing dashboard in B2B Marketing Analytics.
What dashboard feature should be used?

Answer: A


NEW QUESTION # 50
Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to view a web page version of the email. Which personalization string should they include as the href attribute in the link?

Answer: C

Explanation:
The correct personalization string to provide a "View as Webpage" link in an email is %%view_email_url%%. When this string is placed inside the href attribute of a hyperlink, Marketing Cloud automatically generates a URL to a hosted version of the email content.


NEW QUESTION # 51
Northern Trail Outfitters wants to know the number of Contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis. What could be configured to meet this request?

Answer: D

Explanation:
The simplest and most efficient method to report on the number of Contacts is to schedule the built-in "Contacts Counts" Standard Report. This report summarizes the total number of Contacts and can be scheduled for automatic email delivery to stakeholders like the CMO.


NEW QUESTION # 52
LenoxSoft wanted to deduct a prospect's score by 100 points if they visited their careers page on the website, what would be the best recommendation to implement?

Answer: C


NEW QUESTION # 53
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