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Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:

SectionWeightObjectives
Automation and Data Management14%- Manage contact data and data hygiene
- Configure imports and exports
- Implement SQL activities for data processing
- Utilize automation studio effectively
- Build and manage automation workflows
Discovery and Design18%- Identify integration points and data flows
- Define success metrics and KPIs
- Document current state and desired future state
- Gather requirements and understand business objectives
- Analyze customer data and segmentation needs
Marketing Cloud Configuration18%- Configure account settings and business units
- Configure lists and populations
- Implement data management and data extensions
- Set up users, roles, and permissions
- Manage sender profiles and deliverability settings
Reporting and Analytics14%- Track engagement and conversion metrics
- Build custom reports and dashboards
- Analyze campaign performance
- Provide actionable insights and recommendations
- Configure and interpret standard reports
Email Marketing18%- Apply template and content block strategies
- Configure AMPscript for dynamic content
- Ensure deliverability and inbox placement
- Create and optimize email content
- Implement A/B testing andsend time optimization
Customer Journey Design18%- Apply personalization and dynamic content
- Build decision trees and branching logic
- Utilize Journey Builder features and best practices
- Map customer journeys across channels
- Implement triggered and real-time journeys

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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q144-Q149):

NEW QUESTION # 144
A B2B customer notices they have a large number of subscribers marked as 'Held'. During troubleshooting, they realize these were soft bounces from overwhelming the email servers of many of the small companies with which they do business.
What step(s) should the customer take to move those subscribers back to 'Active'?

Answer: B


NEW QUESTION # 145
Northern Trail Outfitters wants to know the number of Contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis.
What could be configured to meet this request?

Answer: B


NEW QUESTION # 146
Northern Trail Outfitters (NTO) is considering adopting Attribute Groups when incorporating data from their external systems.
What statements are accurate regarding Attribute Groups?
Choose 2 answers

Answer: C,D


NEW QUESTION # 147
Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference.
When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.
Which two MobileConnect templates should be used to send the SMS message and capture the responses?
(Choose 2 answers)

Answer: A,D


NEW QUESTION # 148
ABC Company plans to use Contact Builder to increase the scope of customer information they can see in an effort to establish more effective 1:1 relationship. ABC Company has a separate instance of Salesforce Sales Cloud that serves as their current customer master database.
What action should be taken when using Contact Builder? (Choose two.)

Answer: A,B


NEW QUESTION # 149
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