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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Section	Weight	Objectives
Data Management	18%	- Manage data imports and exports - Configure CRM sync and field mappings - Implement data segmentation strategies - Design and implement data schemas - Set up duplicate management and data quality rules - Configure custom fields and objects
Account Engagement Setup	15%	- Set up user roles and permissions - Set up tracking and analytics configurations - Configure IP warming and deliverability settings - Configure Business Units and security settings - Implement folder structure and naming conventions
Automation and Campaigns	17%	- Monitor and optimize automation performance - Build automation rules and engagement programs - Configure CRM campaigns and campaign influences - Implement multi-channel journey orchestration - Create completion actions and decision points
Lead Generation and Nurturing	17%	- Configure progressive profiling - Design and configure landing pages and forms - Create grading rules and segmentation - Build nurture programs and drip campaigns - Implement lead capture and scoring models
Discovery and Scoping	15%	- Assess current marketing technology stack - Identify key stakeholders and decision-makers - Define project scope and success metrics - Understand business objectives and requirements - Conduct gap analysis
Email Marketing	18%	- Configure email authentication (DKIM, SPF, DMARC) - Design responsive email templates - Optimize email deliverability - Create and manage subscriber lists - Implement dynamic content and personalization - Implement preference centers and unsubscribe management

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q78-Q83):

NEW QUESTION # 78
LenoxSoft would like to enable the Google AdWords connector in Marketing Cloud Account Engagement.
Which of the following would you NOT advise them on before they enable the connector?

A. The connector will update all of their AdWords ads to include the tracking parameter, including those that were deleted or disabled.
B. The connector will make copies of their AdWords ads (not including those that were deleted or disabled) and include the tracking parameter in the URL for the new versions.
C. They should ensure their URL structures can handle parameters before verifying the connector.
D. The connector cannot be linked directly to an MCC account.

Answer: A

NEW QUESTION # 79
LenoxSoft wants to add 50 points to the scores for prospects who attended a webinar last month. How would you advise them to accomplish this?

A. Add a completion action to the form the prospects completed to register for the webinar.
B. Create a new segmentation rule.
C. Select all prospects in the webinar attendees table and use the table action at the bottom to add to their scores.
D. Create a new automation rule.

Answer: D

NEW QUESTION # 80
LenoxSoft is introducing a new product this summer, and the VP of Sales wants Marketing to automatically nurture the prospect if they show interest in the new product. There is no new gated content developed yet, only some blog posts and web pages about it.
What approach should the Marketing team use to resolve this?

A. Set up scoring categories > copy the web pages to Marketing Cloud Account Engagement landing pages
> put landing pages into Marketing Cloud Account Engagement folders > create automation rule with criteria "prospect score in scoring category greater than 1" to send an autoresponder email
B. Set up scoring categories > create page actions associated with the scoring category > create a dynamic list with criteria "prospect score in scoring category greater than 0" > set the list as the recipient list of an engagement program
C. Set up scoring categories > put the web pages into folders in Marketing Cloud Account Engagement > set up custom redirects for the web pages > add completion actions to the custom redirects to add to list
> set the list as the recipient list of an engagement program
D. Set up scoring categories > create custom redirects associated with the scoring category > set completion actions to tag prospect > create an automation rule with criteria "prospect has tag new-product" to send an autoresponder email

Answer: B

NEW QUESTION # 81
LenoxSoft currently has prospect and customer data located in their current email provider, spreadsheets from events, Salesforce, and LenoxSoft proprietary software. Specifically regarding their current email provider, what do you need to know before importing into Marketing Cloud Account Engagement to ensure a high deliverability rate in their initial Marketing Cloud Account Engagement email sends. Choose 2 answers:

A. How many emails a month were sent from the current email provider
B. The date LenoxSoft last compared data between the email provider and Salesforce.
C. Identify the currently mailable and unmailable prospects in their current email provider.
D. When was the last time a prospect was emailed in their current email provider.

Answer: C,D

NEW QUESTION # 82
Lenoxsoft wants individual engagement programs for each of their sales 'Status' field values. They want to ensure as Status field values change, the prospect will automatically stop receiving the previous program and move to the next program to receive only the relevant content. What solution would you recommend

A. Test list
B. Dynamic list
C. Static list
D. Static list or Dynamic, both list can be used

Answer: D

NEW QUESTION # 83
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