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| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Loyalty Management Accredited Professional Exam |
| Exam Number: | Salesforce-Loyalty-Management (also referred to as AP-212) |
| Exam Duration: | 75 minutes |
| Exam Price: | USD 150 (plus applicable taxes) |
| Passing Score: | 69% |
| Available Languages: | English |
| Exam Format: | Scenario-based questions, Multiple choice, Multiple select |
| Related Certifications: | Salesforce Accredited Professional |
| Real Exam Qty: | 50-55 |
| Certificate Validity Period: | 2 years |
| Recommended Training: | Salesforce Trailhead: Loyalty Management |
| Exam Registration: | Salesforce Certification Portal Kryterion Webassessor |
| Sample Questions: | Salesforce Salesforce-Loyalty-Management Sample Questions |
| Exam Way: | Proctored online or at authorized testing centers |
| Pre Condition: | No mandatory prerequisites; recommended experience with Salesforce platform and loyalty program concepts |
| Official Syllabus URL: | https://trailheadacademy.salesforce.com/certificate/exam-loyalty-management-ap |
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NEW QUESTION # 86
A retailer of sports clothing and accessories is currently looking to roll out a Loyalty Program for its customers and sets up a Loyalty Program using Salesforce Loyalty Management. The retailer has decided to implement four-tier groups that will be associated with the program.
What are the three necessary attributes that need to be defined when setting up tier groups?
Answer: A,B,C
Explanation:
When setting up tier groups in Salesforce Loyalty Management for a sports clothing and accessories retailer, the three necessary attributes to define are:
Qualifying period (A): This defines the time frame within which the members' activities (like purchases or interactions) contribute towards their tier status. It's crucial for determining how member activities are evaluated against tier criteria.
Tier Period (C): This attribute specifies the duration for which a member remains within a particular tier once qualified, before re-evaluation. It's important for maintaining the tier structure over time and for member expectation management.
Tier Model (D): This outlines the basis on which the tiers are structured, such as points accrued, spending amount, or other qualifying activities. It forms the foundation of the tier system, dictating how members progress through different levels.
Option B, Fixed Tier Model, is not an attribute but a type of Tier Model. Option E, Non-Qualifying Period, is not a standard attribute required for setting up tier groups in Salesforce Loyalty Management.
Salesforce documentation on Loyalty Management would detail the process of setting up tier groups, including the necessary attributes and considerations for effectively structuring a multi-tiered loyalty program.
NEW QUESTION # 87
Cloud Kicks has tasked its Loyalty Manager consultant with setting up its new Loyalty Management program.
The business requirement is to provide its customer base, who are heavy mobile users with access to member program information.
Using existing capabilities available in Loyalty Management, what should the consultant do to fulfill this business requirement?
Answer: D
Explanation:
To provide Cloud Kicks' customer base, who are heavy mobile users, with access to member program information, the consultant should Enable Experience Cloud and customize the Loyalty Member Portal (A).
Experience Cloud (formerly known as Community Cloud) allows for the creation of branded, mobile-responsive portals that can be customized to meet specific business needs, including providing loyalty program members with access to their program information, account status, rewards, and more. This approach leverages existing Salesforce capabilities and does not require the development of a new mobile app, making it a cost-effective and efficient solution.
NEW QUESTION # 88
How is Loyalty Management data, including Loyalty Program, Loyalty Tier, and Member Benefits made available in Salesforce CDP?
Answer: B
Explanation:
Loyalty Management data, including Loyalty Program, Loyalty Tier, and Member Benefits, is made available in Salesforce CDP through Configure Loyalty Management Bundle Data Mappings (D). This approach involves setting up specific data mappings within Salesforce CDP to ensure that data from Loyalty Management is correctly ingested, transformed, and made available within CDP for further analysis and segmentation.
NEW QUESTION # 89
A Loyalty member has achieved enough points for Gold tier status; however, the member reports some benefits are missing.
What should the Administrator do to troubleshoot and correct the error?
Answer: D
Explanation:
To troubleshoot and correct the issue of a Loyalty member missing benefits despite achieving Gold tier status, the Administrator should first confirm that the member is assigned to the correct tier and that the tier includes the expected benefits. This involves checking the member's tier assignment within the Loyalty Program to ensure it reflects their Gold status and reviewing the associated tier benefits to confirm they are correctly configured and active. This step is crucial in identifying any discrepancies or issues in tier assignment or benefit configuration that may be causing the member to miss out on their entitled benefits.
NEW QUESTION # 90
How should a Loyalty Management consultant integrate Marketing Cloud with Loyalty Management in order to create journeys for promotions?
Answer: D
Explanation:
To integrate Marketing Cloud with Loyalty Management for creating journeys for promotions, the most effective method is:
* Option D " Use Marketing Cloud Connect. " Marketing Cloud Connect integrates Salesforce CRM data with Marketing Cloud, allowing for the creation of targeted, personalized journeys based on Salesforce data, including Loyalty Management data.
Reference: Salesforce Marketing Cloud documentation on Marketing Cloud Connect outlines how it enables integration with Salesforce CRM, facilitating the use of CRM data, including Loyalty Management data, in Marketing Cloud journeys.
NEW QUESTION # 91
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