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Oracle 1Z0-1032-26 Exam Syllabus Topics:

Section	Objectives
Topic 1: Audience Management	- Data management and segmentation 1. Profile lists and extensions 2. Segmentation rules and filters 3. Data imports and integrations
Topic 2: Automation and Orchestration	- Marketing automation workflows 1. Journey optimization 2. Event-based triggers 3. Program Designer usage
Topic 3: Deliverability and Compliance	- Email deliverability management 1. Spam compliance and regulations 2. Sender reputation management 3. Unsubscribe and preference handling
Topic 4: Analytics and Reporting	- Campaign performance analysis 1. A/B testing analysis 2. Reports and dashboards 3. Email engagement metrics
Topic 5: Message Design and Content	- Email and template design 1. Content testing and validation 2. Template creation and management 3. Dynamic content and personalization
Topic 6: Campaign Management	- Campaign creation and configuration 1. Multichannel campaign orchestration 2. Scheduling and activation 3. Email campaign setup
Topic 7: Responsys Platform Overview	- Core Architecture and Components 1. Responsys account structure 2. User roles and permissions 3. Navigation and setup basics

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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions (Q32-Q37):

NEW QUESTION # 32
Which three steps should you take to set up your client's data model to support email campaigns during data discovery implementation? (Choose three.)

A. Map a field that the client uses to uniquely identify each subscriber to the RIID_ field in the contacts list.
B. Map the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used for messaging.
C. Map a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ or EMAIL_ADDRESS_field in the contacts list.
D. Ensure that field names are not duplicated in profile lists and profile extension tables to avoid confusion during personalization or targeting steps in the Responsys campaign design process.
E. Encourage your client to add as many custom fields as possible to the profile list to increase processing efficiency, thereby eliminating the need for profile extension tables.

Answer: C,D,E

NEW QUESTION # 33
A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriber receives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?

A. The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
B. Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.
C. The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
D. The purchase transaction is attributed to both email campaigns.

Answer: A

NEW QUESTION # 34
You received an error in EMD regarding the assign syntax you have written to declare a variable using RPL.
What is the correct syntax for assign?

A. ?assign?
B. ! assign
C. <# assign>
D. /assign/

Answer: C

NEW QUESTION # 35
You have received requirements to create Connect Event Data Feed exports for two different integration projects. The client wishes to create two CED feeds, both including the Sent feed.
What should you do?

A. Create the two separate exports and ensure they both have the Sent value in them.
B. Create the two separate exports and use the Sent value for one export and the SentX value for the second export.
C. Go back to the team that developed the requirements and see if you can schedule the exports on different days. Responsys will allow the use of the same Sent value to be used in two different active exports if they are scheduled for different days of the week.
D. Go back to the team that developed the requirements and tell them that the Sent feed can only be used in one actively scheduled Connect export job at one time. Determine if the same Sent feed can be sent to different file locations.

Answer: B

NEW QUESTION # 36
Which statement is true about how you must configure a Responsys Profile list so you can begin sending Mobile SMS campaigns?

A. You can use the same Profile list for mobile campaigns that you are currently using for email campaigns.
B. You only need to define the COUNTRY_ code if you are sending SMS messages to subscribers outside of the default country setting for your account.
C. All the data that you need to use to personalize mobile messages must be stored as columns in the Profile list.
D. You can only modify profile lists used for mobile campaigns through Connect uploads.

Answer: A

NEW QUESTION # 37
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