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Salesforce AP-214 Exam Syllabus Topics:

SectionWeightObjectives
Mobile Messaging (SMS and Push)20%- Apply compliance and regulatory requirements
- Configure SMS and push notification campaigns
- Design mobile customer journeys
- Implement mobile opt-in management
Analytics and Reporting15%- Interpret attribution models
- Build custom reports and dashboards
- Analyze cross channel performance metrics
Cross Channel Strategy and Planning15%- Define cross channel campaign strategy aligned with business objectives
- Identify target audiences across channels
- Design customer journey touchpoints
Advertising and Social Integration15%- Configure Advertising Studio integrations
- Implement audience synchronization
- Leverage Social Studio capabilities
Automation and Journey Builder10%- Configure wait and engagement activities
- Design complex multi-step journeys
- Implement decision split logic
Email Marketing Advanced Concepts25%- Configure dynamic content and personalization
- Design A/B and multivariate test strategies
- Optimize email deliverability
- Implement advanced segmentation strategies

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q28-Q33):

NEW QUESTION # 28
Which three ways can an administrator improve how quickly Journey Builder processes records for entry?
Choose 3 answers

Answer: A,B,E


NEW QUESTION # 29
Benefit of IS(advanced real-time personalization across various channel, unified customer profile) ----

Answer: A


NEW QUESTION # 30
Can Social Studio's Sentiment Model be customized? 01m 05s

Answer: A


NEW QUESTION # 31
How should an administrator update the "Do Not Track attribute" value after it has initially been set?

Answer: D


NEW QUESTION # 32
What two Journey types enable an administrator to efficiently create and track opens and clicks?

Answer: B,D


NEW QUESTION # 33
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