Advanced-Cross-Channel Latest Real Exam - High Advanced-Cross-Channel Quality

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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

Section	Weight	Objectives
Aligning Cross-Channel Marketing with Business Objectives		- Goal setting - Stakeholder management - Change management
Triggers
Cross-Channel Marketing Strategies and Tactics		- Multi-touch attribution - Campaign planning - Channel selection
Ad Studio
Einstein for Marketing Cloud	22.5%
Leveraging Customer Data and Analytics for Personalization		- Data management - Predictive modeling - Segmentation
Measuring and Reporting on Cross-Channel Marketing Performance		- Data visualization - Dashboarding - KPI selection
Interaction Studio
Integrating and Optimizing Marketing Campaigns Across Channels		- Data synchronization - API integrations - Campaign automation
Social Studio
Mobile (SMS/Push)
Distributed Marketing
Journey Orchestration

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q82-Q87):

NEW QUESTION # 82
How does the Wait by Duration activity in Journey Builder work?

A. It holds contacts until the day and time value stored in a contact's datebased attribute that you select. If the specified day and time passes before the contact reaches the wait activity, or if there's no attribute value for a contact, the contact immediately proceeds to the next activity,
B. It is based on the wait period. From the point of contact reaching this activity, the platform will calculate the difference between the current point in time and the end of the wait period
C. It will cause an automation to wait for a specific duration or until a specific time before performing the next step. You can include one or multiple wait activities in a single automation
D. It holds contacts until the day and time you configure. After the wait expires, the contact immediately proceeds to the next activity.

Answer: A

NEW QUESTION # 83
What is the most frequent option to refresh an Advertising Audience?

A. BI-weekly
B. Daily
C. Weekly
D. Hourly
E. Monthly

Answer: E

NEW QUESTION # 84
What can be recommended in Einstein web recommendations: select 3 (Home, Product; Category, Cart, Conversion Pages)

A. Content
B. banner
C. Product

Answer: A,B,C

Explanation:
Einstein Web Recommendations Scope:
* Einstein Web Recommendations are designed to suggest relevant items to website visitors based on their behavior and your catalog data. These recommendations can bedisplayed in various places on your site, like the homepage, product pages, category pages, cart page, and even after a conversion.
What Can Be Recommended:
* A. Product:This is the most common type of recommendation. Einstein can suggest products that are similar to what the user is viewing, frequently bought together, or popular overall.
* B. Content:Einstein can also recommend content assets like blog posts, articles, videos, or white papers based on a user's browsing history and interests.
* C. Banner:While not a direct "recommendation" in the same way as products or content, Einstein can be used to personalize the banner displayed on a webpage. This involves selecting the most relevant banner from a set of options based on user data. This is typically handled by associating banners with assets in your catalog and then displaying them in recommendation display areas.
Why A, B, and C Are Correct:
* Flexibility:Einstein Web Recommendations are flexible and can be used to promote various types of assets.
* Personalization:The goal is to personalize the user experience by showing them relevant products, content, or even promotional banners.

NEW QUESTION # 85
How can Distributed Marketing messages be configured to use approval workflows?

A. A customer support case needs to be opened to enable the functionality.
B. It uses the standard Salesforce Approval Process feature to route content through manual approvals.
C. All DM sends need to enable the''workflow active' settingwithin the message template.
D. Therearecurrently no approval workflows available.

Answer: B

NEW QUESTION # 86
What is the fastest method of adding web analytics tags to all posts created in Social Studio Publish?

A. Post Approvals
B. Individually
C. Workspace Shared Notes
D. Publish Macros

Answer: D

NEW QUESTION # 87
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