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| Section | Weight | Objectives |
|---|---|---|
| Account Configuration | 12% | - Account hierarchy and business unit setup - Mobile Studio configuration and features - Sender authentication and deliverability management - User roles, permissions and security settings |
| Messaging | 11% | - Message delivery and optimization - Cross-channel messaging strategy - Content personalization and dynamic content - Email, SMS and push message design |
| Discovery and Architecture | 16% | - Requirements gathering and analysis - Solution design and architecture planning - Data and segmentation strategy design - Long-term solution maintainability and scalability |
| Automation | 20% | - Journey Builder design and implementation - Scheduling and monitoring automations - Complex automation scenarios and best practices - Automation Studio activities and workflows |
| Data Modeling and Management | 21% | - Data import, export and transformation - Contact configuration and identity management - Data extensions, attribute groups and relationships - Reporting, tracking and data views |
| Integration | 20% | - Integration with Salesforce CRM and external systems - Data model support for personalized messaging - Extension products and integration solutions - Marketing Cloud Connect configuration and troubleshooting |
>> Marketing-Cloud-Consultant認證 <<
據調查，現在IT行業認證考試中大家最想參加的是Salesforce的Marketing-Cloud-Consultant考試。確實，這是一個非常重要的考試，這個考試已經被公開認證了。此外，這個考試資格可以證明你擁有了高技能。然而，和考試的重要性一樣，這個考試也是非常難的。要想通過考試是很困難的，但是請不要擔心。因為Fast2test可以幫助你通過困難的Marketing-Cloud-Consultant認證考試。
問題 #134
A marketer at Northern Trail Outfitters (NTO) wants to send important updates to customers about products they have previously purchased. The marketer has little experience with coding. Also, the information is spread across multiple data extensions and is imported nightly from NTO's e-commerce platform - Contacts, Orders, Order Items, and Products.
Which design should a consultant recommend for segmentation?
答案：B
問題 #135
Northern Trail Outfitters (NTO) is launching a new campaign that will collect subscriber information to better target and segment its marketing communciations. NTO wants to target users of its app and social platforms who have not engaged with previous emails in the campaign. If the subscriber opens or clicks after three messages, they will be removed from the campaign.
Which solution should the consultant implement?
答案：B
解題說明：
The best solution for NTO's campaign is to use a Multi-Step journey with a Data Extension/Automation entry source. This setup allows for the segmentation and targeting of the specific subscribers as per the campaign requirements. Subscribers who have not engaged with previous emails can be identified and targeted. The journey can be configured to monitor open or click activities, and if a subscriber interacts after threemessages, they can be automatically removed from the campaign. This approach provides a dynamic and automated way to manage the campaign's lifecycle based on subscriber behavior.References:Salesforce Journey Builder documentation, Data Extension and Automation Studio in Marketing Cloud
問題 #136
Northern Trail Outfitters has a data extension that stores all of their orders. They want to send out a daily email for orders with their status changed to 'shipped' that day through a journey.
Which two methods should be used to filter entry into the journey? (Choose 2 answers)
答案：B,C
解題說明：
To filter records entering a journey based on an updated status field ("shipped"), the marketer should use:
* An Entry Source Filter to limit which contacts actually enter the journey at the point of entry (e.g., only those whose order status is 'shipped' today).
* An SQL Query to preprocess or segment records within a Data Extension before injecting them into the journey.
Filter Activity is used inside Automation Studio (not at the journey entry point), and Decision Splits occur after entry - not before.
-
Exact Extracts from Salesforce Documentation:
Source: Salesforce Help - Entry Source Filters
# "An entry source filter defines criteria that records must meet before entering a journey." Source: Salesforce Help - SQL Query Activities
# "Use SQL Query Activities to select, transform, and filter data from one or more data extensions."
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問題 #137
As part of their brand guidelines, ABC Company uses a custom brand font for all print marketing materials.
ABC Company wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?
答案：C
問題 #138
A financial services customer wants to send email to customers who log in for the first on a new IP. This message should be deployed as fast as possible due to its sensitive content. The message contain information related to the login IP.
What should a consultant recommend to deploy the email?
答案：C
問題 #139
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