Exam Questions for the Salesforce Marketing-Cloud-Account-Engagement-Consultant - Improve Your Career Prospects

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

SectionObjectives
Topic 1: Lead Management- Prospect lifecycle and grading/segmentation
  • 1. Lead qualification and scoring model configuration
    • 2. Sync behavior with Salesforce CRM
      Topic 2: Email Marketing and Engagement- Email creation and delivery
      • 1. Email templates and dynamic content usage
        • 2. Deliverability and sender reputation management
          Topic 3: Automation and Campaigns- Automation tools
          • 1. Automation rules and completion actions
            • 2. Engagement Studio programs
              Topic 4: Reporting and Administration- Analytics and system configuration
              • 1. Campaign reporting and ROI tracking
                • 2. User roles, permissions, and setup configuration
                  Topic 5: Account Engagement Fundamentals- Platform architecture and key concepts
                  • 1. Account Engagement (Pardot) objects and data model
                    • 2. Business units and org structure

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                      Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q75-Q80):

                      NEW QUESTION # 75
                      LenoxSoft's Salesforce org uses various record types for their business units. LenoxSoft wants all new data collected in Marketing Cloud Account Engagement to quickly be created in Salesforce with a single, specific record type. Which set of actions would ensure this behavior?

                      Answer: C


                      NEW QUESTION # 76
                      Which two features would indicate LenoxSoft's Marketing Cloud Account Engagement instance has been authenticated and is ready to send emails?
                      Choose 2 answers

                      Answer: B,D

                      Explanation:
                      Explanation
                      https://help.salesforce.com/articleView?id=Marketing Cloud Account Engagement_email_authentication.htm&type=0


                      NEW QUESTION # 77
                      "LenoxSoft's marketing team wants to track which of their white papers converts the most net new leads so they can write more like it.
                      What actions should be taken to ensure they can report on the statistics in Salesforce?

                      Answer: A


                      NEW QUESTION # 78
                      LenoxSoft wants a custom user role in Marketing Cloud Account Engagement that will allow a user to perform imports, but not to configure fields. In order to create this custom user role, they will copy an existing default user role that already has these permissions.
                      Which default user role should be copied in order to maintain these permissions?

                      Answer: A

                      Explanation:
                      Explanation
                      https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
                      Engagement_default_user_roles.htm&type=5


                      NEW QUESTION # 79
                      What is available to choose within Repeat Rule

                      Answer: A,D


                      NEW QUESTION # 80
                      ......

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