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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Overview:

Certification Vendor:	Salesforce
Exam Name:	Salesforce Certified Marketing Cloud Account Engagement Consultant
Exam Number:	Marketing-Cloud-Account-Engagement-Consultant
Related Certifications:	Salesforce Certified Marketing Cloud Account Engagement Administrator
Exam Format:	Scenario-based, Multiple-choice, Multiple-select
Available Languages:	English
Exam Price:	200 USD
Certificate Validity Period:	2 years
Passing Score:	67%
Real Exam Qty:	60-65
Exam Duration:	105 minutes
Recommended Training:	Salesforce Trailhead Preparation Trailmix
Exam Registration:	Trailhead Academy
Sample Questions:	Salesforce Marketing-Cloud-Account-Engagement-Consultant Sample Questions
Exam Way:	Online proctored or onsite at authorized testing centers
Pre Condition:	Must hold Salesforce Certified Marketing Cloud Account Engagement Administrator certification
Official Syllabus URL:	https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-consultant

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 2	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 3	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 4	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q214-Q219):

NEW QUESTION # 214
LenoxSoft's marketing team wants to make it easier for prospects to manage to opt in and out of marketing emails.
What can they consider doing to accomplish this goal?

A. Remove the global opt out link from marketing emails.
B. Enable prospect resubscribe in Marketing Cloud Account Engagement Settings.
C. Create a custom email preference center page.
D. Minimize public lists used in marketing emails.

Answer: C

NEW QUESTION # 215
Can Email Preference Center demand for logging in

A. False
B. True

Answer: A

NEW QUESTION # 216
Select three available Marketing Cloud Account Engagement Editions

A. Marketing Cloud Account Engagement Standard
B. Marketing Cloud Account Engagement Professional
C. Marketing Cloud Account Engagement Plus
D. Marketing Cloud Account Engagement Ultimate
E. Marketing Cloud Account Engagement Advanced
F. Marketing Cloud Account Engagement Growth

Answer: C,E,F

NEW QUESTION # 217
What factors are involved in determining email deliverability?

A. Domain Keys
B. Whitelist
C. Sender ID
D. Sender Policy Framework (SPF)
E. CAN-SPAM

Answer: A,D,E

NEW QUESTION # 218
What is true about A/B testing? [Choose two answers]

A. You can only do A/B testing on list emails.
B. You can disable A/B testing before and after email sent.
C. When you turn off A/B testing you will have to choose which version to keep.
D. It is recommended to test at least 5 different elements in your A/B tests.

Answer: A,C

NEW QUESTION # 219
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