TOP Exam MCAE-Con-201 Vce - Salesforce Salesforce Certified Marketing Cloud Account Engagement Consultant - High-quality MCAE-Con-201 Examcollection Questions Answers

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Email Marketing	- Email Creation and Delivery 1. Email templates and content creation 2. Deliverability and compliance
Account Engagement Administration	- Configuration and Setup 1. User roles and permissions 2. Connector setup with Salesforce CRM 3. Business Unit setup and hierarchy
Prospect Management	- Lead Lifecycle Management 1. Lifecycle stages and assignment rules 2. Scoring and grading - Data Model and Segmentation 1. Prospects, lists, and tags 2. Dynamic and static lists
Reporting and Analytics	- Performance Measurement 1. Campaign reporting 2. ROI and attribution reporting
Marketing Automation	- Engagement Programs 1. Automation rules and triggers 2. Engagement Studio program design
Maintenance and Best Practices	- System Optimization 1. Data hygiene and governance 2. Integration best practices

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MCAE-Con-201 Exam Simulation: Salesforce Certified Marketing Cloud Account Engagement Consultant & MCAE-Con-201 Study Guide Materials

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q63-Q68):

NEW QUESTION # 63
When you go to View HTML code section at selected Form record you can only see the iframe tag

A. False
B. True

Answer: B

NEW QUESTION # 64
Lenoxsoft currently has prospect data in another email-sending platform, and they want to migrate it over to Marketing Cloud Account Engagement. The system has a list of mailable prospects and a list of unmailable prospects who unsubscribed/opted-out that do NOT exist in Salesforce. The marketing team wants to make sure that they stay complaint with the permission-based Marketing Policy while maintaining their database of unsubscribed/opted out prospects when they migrate this data over to Marketing Cloud Account Engagement.
How should the data be imported?

A. Import unmailable prospects in Marketing Cloud Account Engagement; mark as global opt-out.
B. Import only the list of mailable prospects in Marketing Cloud Account Engagement.
C. Import all prospect data and create a suppression list.
D. Import unavailable prospects in Marketing Cloud Account Engagement; perform permission pass.

Answer: A

NEW QUESTION # 65
LenoxSoft wants to quickly identify sales-ready leads from a list of prospects that came by their booth at a recent event. How should their engagement program be structured?

A. Send the least targeted content first, followed by more targeted content
B. Send highly targeted content first, followed by less targeted content
C. Send five emails exactly seven days apart, without any following steps
D. Send emails using dynamic content based on prospect account fields

Answer: D

NEW QUESTION # 66
LenoxSoft shows you a record where the prospect has many activities that are email clicks from the same email. Looking at the prospect's audits, you see visitor association changes where the prospect forwarded the email to colleagues who clicked the link in the email causing the cookie intended for the original recipient to track the colleagues. Which of the following is not a Marketing Cloud Account Engagement best practice for preventing this issue in the future?

A. Enable the "Not You?" link to display on the Marketing Cloud Account Engagement form
B. Enable the Marketing Cloud Account Engagement account setting "Prevent Cookie Crossing"
C. Use the "Forward to a friend" variable tag in Marketing Cloud Account Engagement emails
D. Enable Kiosk mode on the Marketing Cloud Account Engagement form

Answer: B

NEW QUESTION # 67
With Marketing Cloud Account Engagement, what is the recommended way to measure the success of an email campaign?

A. Click Through rate
B. Email Complain Rate
C. HTML Open Rate
D. Spam complaints.

Answer: A

NEW QUESTION # 68
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