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Salesforce MC-202 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Content Creation and Delivery	24%	- Manage content using Content Builder - Configure and execute email sends
Topic 2: Marketing Automation	26%	- Configure and execute journeys using Journey Builder - Configure automations using Automation Studio
Topic 3: Subscriber and Data Management	26%	- Configure segmentation and audiences - Manage subscribers, lists, and data extensions
Topic 4: Insights and Analytics	10%	- Analyze email performance and tracking data
Topic 5: Email Marketing Best Practices	15%	- Differentiate elements that impact message deliverability - Demonstrate subscriber acquisition and retention methodologies - Evaluate email design elements and techniques for effective campaigns

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q85-Q90):

NEW QUESTION # 85
Northern Trail Outfitters (NTO) is interested in exploring its large volume of send data. NTO wants to dynamically filter, sort, and group the data in one view but is not comfortable writing SQL queries.
Which tool should NTO use?

A. Pivot table in Datorama Reports
B. Email Performance Over Time Report
C. Filter Activity in Automation Studio

Answer: A

Explanation:
Datorama Reports in Salesforce Marketing Cloud provide a powerful way to explore and analyze large volumes of send data without needing to write SQL queries. By using the pivot table feature in Datorama Reports, NTO can dynamically filter, sort, and group their data in one view, making it easier to gain insights and analyze performance metrics.
References:
Salesforce Marketing Cloud Documentation:Datorama Reports

NEW QUESTION # 86
Northern Trail Outfitters (NTO) wants to leverage Path Optimizer to test new marketing content. The best path will be selected based on the orders placed on NTO's website.
What should NTO configure in Path Optimizer?

A. Web Conversion
B. Manual Engagement
C. Email Engagement

Answer: A

Explanation:
Reference:Salesforce Documentation - Path Optimizer

NEW QUESTION # 87
An insurance company has launched a new campaign to targetIndividuals between 64 and 65 that are not yet enrolled and are opted into email. All subscriber data is stored in one data extension.
How should the marketer use low-code to create this segment?

A. Create a data filter on the data extension.
B. Filter the.csv file before import.
C. Write a query to create a filtered data extension.

Answer: A

Explanation:
Creating a data filter on the data extension is a low-code solution that allows marketers to segment their audience based on specific criteria. In this case, themarketer can easily filter subscribers aged 64 to 65 who are opted into email. Data filters are part of Salesforce Marketing Cloud's standard tools for segmentation and are explained in detail in the platform's documentation on creating and managing data filters.

NEW QUESTION # 88
A marketer wants to better organize their assets in Marketing Cloud. What should they do to improve searching and filtering in Content Builder?

A. Add a description to each asset upon creation.
B. Add descriptive tags to each asset upon creation.
C. Add assets to folders upon creation.

Answer: B

Explanation:
To improve searching and filtering in Content Builder, marketers should add descriptive tags to each asset upon creation. Tags provide a way to categorize and quickly retrieve assets based on specific keywords or themes, enhancing organization and efficiency in locating content.
References:
Salesforce Marketing Cloud Documentation on Content Builder Organization

NEW QUESTION # 89
Northern Trail Outfitters (NTO) needs a quick listing of all emails sent from the past calendar year across all business units. It should include basic metrics for each send.
Which out-of-the-box report provides what NTO needs?

A. Email Performance Over Time
B. Email 5ends by User
C. Account Send Summary

Answer: C

Explanation:
Reference: Salesforce Marketing Cloud Documentation on Account Send Summary Report

NEW QUESTION # 90
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