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Salesforce MCAE-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Reporting, Metrics, and Analytics12%- Configure and customize reports and dashboards
- Define relevant KPIs and metrics
- Interpret results and recommend improvements
Topic 2: Evaluation17%- Assess existing infrastructure and marketing maturity
- Design strategies to identify customer needs
- Analyze business requirements and recommend solutions
Topic 3: Lead Management14%- Configure lead routing and handoff processes
- Design lead generation strategies
- Implement scoring and grading models
Topic 4: Sales Emails and Alerts6%- Configure Sales Emails and Alerts features
- Maximize sales and marketing alignment
Topic 5: Automating Business Processes17%- Select appropriate automation tools
- Build lead nurturing and campaign workflows
- Design engagement programs and sequences
Topic 6: Personalizing the Prospect Experience8%- Design personalized interactions
- Recommend engagement enhancements
- Implement consent and preference management
Topic 7: Account Configuration16%- Technical setup and architecture planning
- Data migration and integrity maintenance
- Usage governance and permission strategies
Topic 8: Email Marketing10%- Apply email marketing standards and best practices
- Ensure deliverability and compliance
- Optimize email content and performance

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q206-Q211):

NEW QUESTION # 206
LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Marketing Cloud Account Engagement or set up any custom fields in Marketing Cloud Account Engagement.
What should their first step in Marketing Cloud Account Engagement?

Answer: B

Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_fields_create_custom_field.htm&type=5


NEW QUESTION # 207
LenoxSoft offers two distinct product lines, each with its own sales team.
Based on prospect activity, what is the recommended way to provide each sales team with relevant prospect interest in each product line?

Answer: D


NEW QUESTION # 208
Which are Actions Available with Salesforce Connector (Choose three)

Answer: A,B,C


NEW QUESTION # 209
LenoxSoft uses a 3rd party webinar platform. They want to create an automated process using an engagement program that sends a different email based on whether or not a prospect has registered for a webinar.
What should a consultant configure in Marketing Cloud Account Engagement and Salesforce in order to meet this use case?

Answer: B


NEW QUESTION # 210
Lenoxsoft wants individual engagement programs for each of their sales 'Status' field values. They want to ensure as Status field values change, the prospect will automatically stop receiving the previous program and move to the next program to receive only the relevant content. What solution would you recommend

Answer: D


NEW QUESTION # 211
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