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| Section | Weight | Objectives |
|---|
| Topic 1: Reporting, Metrics, and Analytics | 12% | - Configure and customize reports and dashboards - Define relevant KPIs and metrics - Interpret results and recommend improvements
|
| Topic 2: Evaluation | 17% | - Assess existing infrastructure and marketing maturity - Design strategies to identify customer needs - Analyze business requirements and recommend solutions
|
| Topic 3: Lead Management | 14% | - Configure lead routing and handoff processes - Design lead generation strategies - Implement scoring and grading models
|
| Topic 4: Sales Emails and Alerts | 6% | - Configure Sales Emails and Alerts features - Maximize sales and marketing alignment
|
| Topic 5: Automating Business Processes | 17% | - Select appropriate automation tools - Build lead nurturing and campaign workflows - Design engagement programs and sequences
|
| Topic 6: Personalizing the Prospect Experience | 8% | - Design personalized interactions - Recommend engagement enhancements - Implement consent and preference management
|
| Topic 7: Account Configuration | 16% | - Technical setup and architecture planning - Data migration and integrity maintenance - Usage governance and permission strategies
|
| Topic 8: Email Marketing | 10% | - Apply email marketing standards and best practices - Ensure deliverability and compliance - Optimize email content and performance
|
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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q206-Q211):
NEW QUESTION # 206
LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Marketing Cloud Account Engagement or set up any custom fields in Marketing Cloud Account Engagement.
What should their first step in Marketing Cloud Account Engagement?
- A. Enable custom field creation via the Salesforce Connector.
- B. Manually create and map custom fields in Marketing Cloud Account Engagement.
- C. Import .CSV file containing custom field data into Marketing Cloud Account Engagement.
- D. Import leads and contacts from Salesforce into Marketing Cloud Account Engagement.
Answer: B
Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_fields_create_custom_field.htm&type=5
NEW QUESTION # 207
LenoxSoft offers two distinct product lines, each with its own sales team.
Based on prospect activity, what is the recommended way to provide each sales team with relevant prospect interest in each product line?
- A. Create emails with links to whitepapers for each product line and create completion action to increase the prospect's score by 10 for one product line and 20 for the other.
- B. Create scoring categories for each product line that calculates points based on the prospect's interaction with marketing assets related to those product lines.
- C. Create completion actions on every asset to tag prospects based on the product line they are interested in, filtering the score report by that tag.
- D. Create page actions on each product line's web pages to notify users and increase score when prospects visit each product line's section of the website.
Answer: D
NEW QUESTION # 208
Which are Actions Available with Salesforce Connector (Choose three)
- A. Add to Salesforce campaign
- B. Assign prospect to queue
- C. Assign prospect via Salesforce active assignment rule
- D. Delete a Salesforce task
- E. Create a Salesforce event
Answer: A,B,C
NEW QUESTION # 209
LenoxSoft uses a 3rd party webinar platform. They want to create an automated process using an engagement program that sends a different email based on whether or not a prospect has registered for a webinar.
What should a consultant configure in Marketing Cloud Account Engagement and Salesforce in order to meet this use case?
- A. Create a marketing app extension for the webinar platform, add an activity type for webinar registrations, and use an External Activity trigger in Engagement Studio to listen for the webinar registration.
- B. A Build a custom connector for the webinar platform and use a custom trigger in Engagement Studio to listen for the webinar registration,
- C. Export the registration list from the webinar platform, import it into Marketing Cloud Account Engagement and use it as a recipient list for the engagement program.
- D. Create an engagement program for the webinar and use a Prospect Webinar trigger in the program to listen for the webinar registration.
Answer: B
NEW QUESTION # 210
Lenoxsoft wants individual engagement programs for each of their sales 'Status' field values. They want to ensure as Status field values change, the prospect will automatically stop receiving the previous program and move to the next program to receive only the relevant content. What solution would you recommend
- A. Dynamic list
- B. Static list
- C. Test list
- D. Static list or Dynamic, both list can be used
Answer: D
NEW QUESTION # 211
......
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