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| Section | Weight | Objectives |
|---|
| Topic 1: Discovery and Requirements | 15% | - Solution design
- 1. Map requirements to platform capabilities
- 2. Create a scalable solution architecture
- Gather business requirements
- 1. Identify technical requirements and constraints
- 2. Define business goals and KPIs
|
| Topic 2: Analytics and Reporting | 15% | - Standard reports and dashboards
- 1. Email performance and engagement metrics
- 2. Journey and automation performance
- Advanced analytics
- 1. Data extracts and tracking
- 2. ROI measurement and attribution
|
| Topic 3: Journey Builder and Automation | 20% | - Journey Builder fundamentals
- 1. Goal and exit criteria
- 2. Entry sources, activities, and flows
- Automation Studio
- 1. Automation activities and scheduling
- 2. Data management and file transfers
|
| Topic 4: Concepts of Marketing Cloud Engagement | 15% | - Key terminology and concepts
- 1. Core concepts: journeys, messages, content, audiences
- 2. Marketing Cloud Engagement vs. other Marketing Cloud products
- Technical architecture
- 1. Data model and relationships
- 2. Integration patterns with Sales/Service Cloud
|
| Topic 5: Content and Messaging | 15% | - Multi-channel messaging
- 1. SMS, push notifications, and other channels
- 2. Personalization and dynamic content
- Email design and deliverability
- 1. Content types and templates
- 2. Deliverability best practices
|
| Topic 6: Data Management and Segmentation | 20% | - Segmentation
- 1. Audience targeting and exclusion
- 2. Filters, queries, and SQL
- Data modeling
- 1. Contact model and data relationships
- 2. Data extensions vs. lists
|
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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q88-Q93):
NEW QUESTION # 88
"LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B. If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative.
What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?
- A. Create a complex rule in Engagement Studio to segment the prospects, followed by a series of action steps "
- B. Create a list using a segmentation rule, then use completion actions on a form for the actions
- C. Create a static list to segment the prospects, and then schedule email list sends with completion actions
- D. Create an automation rule with rules to segment the prospects and actions send the emails
Answer: A
NEW QUESTION # 89
Northern Trail Outfitters continually adds rows for subscribers to a data extension via API, populating subscribers who should receive a monthly payment reminder that day. They want to use Journey Builder to send the payment reminder emails.
What would be required to process the correct subscribers?
- A. Contact Evaluation > Evaluate new records only
- B. Contact Evaluation > Evaluate all records
- C. Journey Settings No re-entry
- D. Journey Settings > Use email attribute from Contacts
Answer: A
Explanation:
Because the data extension is continually appended to via API over time - rather than being a static, one- time-loaded population - the journey ' s Contact Evaluation setting must be configured to ' Evaluate new records only, ' which ensures Journey Builder only evaluates and processes rows that are newly added to the data extension since the last evaluation cycle, correctly picking up each day ' s newly-added payment- reminder subscribers without repeatedly re-processing or re-sending to records that were already added and evaluated on prior days. Setting this to ' Evaluate all records ' (option C) would cause the journey to re- evaluate the entire historical dataset on every cycle, risking duplicate sends to subscribers who were already processed and potentially already received their reminder, which directly undermines correct, one-time-per- cycle processing of a continually-growing data extension. Journey Settings around ' re-entry ' (option D) govern whether the same contact can enter the journey again after completing or exiting a previous run - a related but distinct concern from which specific rows in a growing data extension get evaluated in the first place. Option B ' s ' Use email attribute from Contacts ' setting concerns how the recipient ' s email address is resolved, not which records are evaluated for entry. Reference: Journey Builder Contact Evaluation Settings, Data Extension Entry Sources.
NEW QUESTION # 90
A consultant is designing a send logging strategy for regulatory reporting. The business needs to retain historical evidence of every email sent without affecting production send performance unnecessarily. Which recommendation is most appropriate?
- A. Enable send logging only when troubleshooting.
- B. Copy tracking data manually after every campaign.
- C. Configure Send Logging with an appropriately designed Data Extension and retention strategy.
- D. Replace tracking extracts with Publication Lists.
Answer: C
Explanation:
Send Logging provides detailed records of outbound email activity while supporting compliance and audit requirements. Designing the logging Data Extension appropriately and implementing retention policies balances reporting needs with storage management and operational efficiency.
NEW QUESTION # 91
Northern Trail Outfitters received an email about reaching API limits within Salesforce and they think this is caused by the integrated Marketing Cloud account. Which two types of API calls are counted against the rolling 24-hour limit? (Choose 2 answers)
- A. CreateSalesforceObject() AMPscript
- B. Login Calls
- C. SOAP API Calls updating objects
- D. Bulk API
Answer: A,C
Explanation:
Salesforce enforces a 24-hour rolling limit on standard API calls.
SOAP API calls (such as updating objects) count toward this limit.
The AMPscript function CreateSalesforceObject() internally performs a Salesforce API call and is also counted toward the Salesforce daily API limits.
Login Calls and Bulk API operations have separate limit tracking and do not typically count against the standard 24-hour API limit.
NEW QUESTION # 92
LenoxSoft wanted to deduct a prospect's score by 100 points if they visited their careers page on the website, what would be the best recommendation to implement?
- A. Custom redirect
- B. Completion action
- C. Page action
- D. Automation rule
Answer: C
NEW QUESTION # 93
......
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