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| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Loyalty Management Accredited Professional Exam |
| Exam Number: | Salesforce-Loyalty-Management (also referred to as AP-212) |
| Exam Price: | USD 150 (plus applicable taxes) |
| Exam Format: | Multiple select, Scenario-based questions, Multiple choice |
| Related Certifications: | Salesforce Accredited Professional |
| Certificate Validity Period: | 2 years |
| Exam Duration: | 75 minutes |
| Available Languages: | English |
| Real Exam Qty: | 50-55 |
| Passing Score: | 69% |
| Recommended Training: | Salesforce Trailhead: Loyalty Management |
| Exam Registration: | Salesforce Certification Portal Kryterion Webassessor |
| Sample Questions: | Salesforce Salesforce-Loyalty-Management Sample Questions |
| Exam Way: | Proctored online or at authorized testing centers |
| Pre Condition: | No mandatory prerequisites; recommended experience with Salesforce platform and loyalty program concepts |
| Official Syllabus URL: | https://trailheadacademy.salesforce.com/certificate/exam-loyalty-management-ap |
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NEW QUESTION # 98
The Loyalty Program Manager at Northern Trail Outfitters (NTO) has defined a new Promotion in Salesforce Loyalty Management. NTO would like to communicate this new Promotion with its eligible members.
Which two integrated Salesforce applications can facilitate this com
Answer: B,C
Explanation:
To communicate a new Promotion to eligible Loyalty Program members, Northern TrailOutfitters can utilize integrated Salesforce applications such as:
* Option C:Salesforce Customer Data Platform (CDP), which allows for the aggregation and management of customer data, enabling targeted communication based on member attributes and behaviors.
* Option D:Salesforce Marketing Cloud, which offers robust email marketing and customer engagement tools. By integrating Loyalty Management data with Marketing Cloud, NTO can create personalized and targeted email campaigns to inform members about new promotions.
Reference: Salesforce documentation on Customer Data Platform and Marketing Cloud provides guidelines on how these platforms can be integrated with Loyalty Management to enable targeted and personalized communication with Loyalty Program members.
NEW QUESTION # 99
Northern Trail Outfitters (NTO) has launched a new promotion, which gives a hat and a pair of gloves to each member of the Loyalty Program that bought a coat in winter. However, winter has arrived, and the reports are missing information about the voucher definition of hat and gloves associated with any existing voucher and have found that there are transactions that contain the coat product.
Which two options should the Loyalty Administrator review to verify why the promotion vouchers associated with the members who have bought coats are missing?
Answer: B,D
Explanation:
To address the issue of missing promotion vouchers for members who purchased coats, the Loyalty Administrator should review:
A: Ensure the promotion has been accurately created with the right characteristics and dates, and that the Voucher Definition is correctly associated. This verifies that the promotion is set up to trigger the desired rewards (hat and gloves) for qualifying purchases (coat).
C: Confirm that the flow intended to apply the promotion is active and properly configured. This flow is responsible for detecting qualifying transactions and applying the voucher to the member's account.
NEW QUESTION # 100
In which two scenarios should an Administrator use member engagement attributes?
Answer: A,C
Explanation:
In Salesforce Loyalty Management, member engagement attributes are used to track and reward customer behaviors that are not directly tied to transactions. In the scenarios provided:
* Member is eligible for 'Bonus days" if the member constantly spends more than $500 each month for a year (A): This scenario is ideal for using member engagement attributes to track consistent high spending over a year. The attributes can be used to monitor monthly spending and, once the criteria are
* met, trigger the bonus days reward.
* Member attends three trainings between March 1st and April 30th to get 200 bonus points (B): This is another perfect use case for member engagement attributes. The attributes can be set to track participation in specific events (like training sessions) and award points when the member meets the attendance requirement.
* Member buys apparel online and gets 400 bonus points if the member belongs to Gold Tier only (C):
This scenario is more about transactional behavior combined with tier status, which might not necessarily require the use of engagement attributes. Instead, this could be managed through regular transactional rules and tier benefits.
* Member enrolls in "welcome aboard" promotion for free surprise gift every quarter (D): While engagement attributes could potentially track enrollment in promotions, this scenario seems more straightforward and could be managed through the promotion and voucher functionalities in Salesforce Loyalty Management without the need for engagement attributes.
Engagement attributes are particularly useful for tracking non-purchase behaviors and engagements, providing a flexible tool to reward members for a wide range of activities, enhancing their loyalty and engagement with the program. The Salesforce Loyalty Management documentation provides extensive guidance on configuring and using member engagement attributes effectively.
NEW QUESTION # 101
A Loyalty Manager would like to set up an email-send process in Salesforce Marketing Cloud (SMC) that needs to inform the member via email immediately once a tier change has been applied. The company is using Marketing Cloud Connect.
A solution was proposed to draft a design using a journey process to send the notification email and a new custom object named " Member TierUpdate_ c " that stores the members that are qualified for a tier upgrade.
Which data source options within the journey should a Consultant use to fulfill this design?
Answer: A
Explanation:
For integrating a custom object " Member TierUpdate_c " with a journey in Salesforce Marketing Cloud for real-time tier change notifications, the correct data source option is:
* Option D " Salesforce Data " as the Entry Source, with the custom object " Member TierUpdate_c " as the data source. This option allows for real-time triggering of journeys in Marketing Cloud based on updates to Salesforce records, in this case, the " Member TierUpdate_c " object which tracks tier upgrades.
* Options A and B do not correctly target the custom object designed to track tier changes.
* Option C, using a " Data-Extension, " would not provide the real-time integration needed for immediate email notifications upon tier changes.
Reference: Salesforce Marketing Cloud documentation on journey configuration and Salesforce Data as an Entry Source provides insights into how Salesforce objects can trigger journeys based on record updates.
NEW QUESTION # 102
A Consultant needs to design a new tier-upgrade process for a new Loyalty Program. The custom object to store the qualified members and a batch job is identified for this process.
Which two components should the Consultant select for this process?
Answer: B,C
Explanation:
For designing a new tier-upgrade process in a Loyalty Program, the Consultant should select:
A flow to perform the tier-upgrade rule and another flow to perform the tier-upgrade orchestration process (C): This approach allows for the separation of concerns, where one flow is responsible for evaluating whether members meet the criteria for a tier upgrade, and another flow is responsible for the actual process of upgrading the member's tier. This modular design improves maintainability and scalability.
A data-processing-engine (DPE) to identify the qualified members (D): The DPE can efficiently process large sets of member data to identify those who qualify for a tier upgrade based on the program's criteria. This component is crucial for automating the tier-upgrade process at scale, especially in programs with a significant number of members.
Option A combines both processes into a single flow, which could become complex and harder to maintain. Option B suggests using a single flow for scheduling and processing, which might not offer the required flexibility and efficiency for handling complex tier-upgrade criteria and orchestration.
Salesforce documentation on Loyalty Management provides guidelines on leveraging Flow and DPE for automating and orchestrating various loyalty program processes, including tier upgrades.
NEW QUESTION # 103
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