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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Email Marketing	20%	- Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Describe how to manage email templates - Explain how to analyze email performance metrics - Explain how to use dynamic content in emails - Explain how to create and send emails
Topic 2: Administration	11%	- Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to manage users, roles, and permissions - Describe how to configure and manage email sending domains - Explain how to configure Account Engagement settings
Topic 3: Engagement Studio	17%	- Explain how to design and build Engagement Studio programs - Explain how to test and activate Engagement Studio programs - Describe how to analyze Engagement Studio performance - Describe how to use triggers, rules, and actions
Topic 4: Account Engagement Forms, Form Handlers and Landing Pages	20%	- Explain how to create and publish landing pages - Explain how to create and configure Account Engagement forms - Describe how to use dynamic content - Describe how to use form handlers
Topic 5: Visitors and Prospects	8%	- Describe how prospects are tracked and identified - Explain the differences between visitors and prospects - Explain how visitors are converted into prospects
Topic 6: Lead Management	24%	- Describe how to manage prospects in the recycle bin - Explain how to configure and manage scoring and grading - Explain how to use automation rules for lead management - Describe how to set up and manage assignment rules

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q90-Q95):

NEW QUESTION # 90
A Marketing Cloud Account Engagement customer uses a lot of landing pages for their lead generation strategy. They are creating a layout template and importing in HTML from their website to customize the look and feel of their landing pages. When placing a Marketing Cloud Account Engagement form on their Marketing Cloud Account Engagement landing page using this layout template, the form doesn't appear.
What could be the issue?

A. The same layout template on both the form and the landing page was not used.
B. The form HTML embed code in the layout template code was not used.
C. The landing page on a browser with the cookies cleared was not tested.
D. The %%content%% variable tag in the layout template code was missing.

Answer: D

NEW QUESTION # 91
What task should be completed to surface engagement history metrics on campaigns after enabling connected campaigns and assigning the correct permissions?

A. Add emails to campaign start displaying engagement history metrics on campaigns.
B. Add engagement history activity related lists to lead & contact page layouts.
C. Add engagement history metrics related lists to campaign page layouts.
D. Add engagement history lightning component to lead & contact page layouts.

Answer: B

NEW QUESTION # 92
Lenoxsoft uses their existing email sending platform to send a monthly promotional email to subscribers on the 15th of each month. They are beginning their Marketing Cloud Account Engagement implementation on the 5th and must send the email on time. They have asked to focus on the minimum setup in Marketing Cloud Account Engagement in order to meet their email send deadline. Based on the above constraints, what should the Consultant determine to be the first steps in Marketing Cloud Account Engagement?

A. Create a folder structure, import, and map sales users, and transfer email templates into Marketing Cloud Account Engagement.
B. Set up email authentication, import necessary subscriber lists, and transfer email templates into Marketing Cloud Account Engagement.
C. Set up a Marketing Cloud Account Engagement campaign, import necessary subscriber lists, and transfer email templates to Marketing Cloud Account Engagement.
D. Implement Marketing Cloud Account Engagement tracking code, set up email authentication, and create page actions for website views.

Answer: B

NEW QUESTION # 93
LenoxSoft shows you a record where the prospect has many activities that are email clicks from the same email. Looking at the prospect's audits, you see visitor association changes where the prospect forwarded the email to colleagues who clicked the link in the email causing the cookie intended for the original recipient to track the colleagues. Which of the following is not a Marketing Cloud Account Engagement best practice for preventing this issue in the future?

A. Enable the Marketing Cloud Account Engagement account setting "Prevent Cookie Crossing"
B. Enable the "Not You?" link to display on the Marketing Cloud Account Engagement form
C. Enable Kiosk mode on the Marketing Cloud Account Engagement form
D. Use the "Forward to a friend" variable tag in Marketing Cloud Account Engagement emails

Answer: A

NEW QUESTION # 94
What factors are involved in determining email deliverability?

A. Domain Keys
B. Sender Policy Framework (SPF)
C. Whitelist
D. Sender ID
E. CAN-SPAM

Answer: A,B,E

NEW QUESTION # 95
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