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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Visitors and Prospects	8%	- Explain the differences between visitors and prospects - Explain how visitors are converted into prospects - Describe how prospects are tracked and identified
Topic 2: Administration	11%	- Describe how to configure and manage email sending domains - Explain how to configure Account Engagement settings - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to manage users, roles, and permissions
Topic 3: Account Engagement Forms, Form Handlers and Landing Pages	20%	- Describe how to use dynamic content - Explain how to create and publish landing pages - Describe how to use form handlers - Explain how to create and configure Account Engagement forms
Topic 4: Engagement Studio	17%	- Explain how to test and activate Engagement Studio programs - Describe how to use triggers, rules, and actions - Explain how to design and build Engagement Studio programs - Describe how to analyze Engagement Studio performance
Topic 5: Email Marketing	20%	- Explain how to create and send emails - Describe how to manage email templates - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to analyze email performance metrics - Explain how to use dynamic content in emails
Topic 6: Lead Management	24%	- Describe how to manage prospects in the recycle bin - Explain how to use automation rules for lead management - Describe how to set up and manage assignment rules - Explain how to configure and manage scoring and grading

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Free PDF Quiz MCAE-Con-201 - Salesforce Certified Marketing Cloud Account Engagement Consultant –Reliable Training Questions

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q169-Q174):

NEW QUESTION # 169
LenoxSoft wants to give users from their sales and marketing teams the power to explore and visualize important data by using the Engagement History Embedded Dashboard.
Which two steps should be completed so their users can begin exploring Marketing Cloud Account Engagement engagement data on the Salesforce campaign and Account records?
Choose 2 answers

A. Have each team member log in and reference the dashboard in the Analytics Studio app.
B. Create a custom Salesforce dashboard using both standard and custom Salesforce reports for each team.
C. Assign the Analytics View Only Embedded App permission set to each user who wants to see the dashboard.
D. Place the Embedded Engagement History Dashboards on the desired object page layout using the Lightning App Builder.

Answer: C,D

NEW QUESTION # 170
Select available Webinar Connectors

A. Webex
B. ReadyTalk
C. Demio
D. ClickMeeting
E. GoToWebinar
F. WebinarJam

Answer: A,B,E

NEW QUESTION # 171
LenoxSoft has an event coming up and wants to have a landing page to collect registrations. They want to create the page using a drag-and-drop experience and don't want to use any HTML or CSS.
How should a consultant recommend setting this up?

A. Create a landing page using the enhanced landing page experience. Use the HTML component to iframe in a Marketing Cloud Account Engagement form to track submissions.
B. Create a landing page using the enhanced landing page experience. Use the Marketing Cloud Account Engagement Form component to add a Marketing Cloud Account Engagement form to track submissions.
C. Create a custom layout template in Marketing Cloud Account Engagement that contains form elements.
Create a landing page using that template.
D. Create both a landing page and form using the enhanced landing page experience.

Answer: B

NEW QUESTION # 172
Upon provisioning Marketing Cloud Account Engagement, LenoxSoft's Salesforce administrator identifies that a new user, B2BMA Integration, is created. What would be the explanation for this new user?

A. B2BMA Integration is an automatically provisioned user that connects to Salesforce to sync data.
B. B2BMA Integration is an automatically provisioned user that creates Engagement History objects in Salesforce.
C. B2BMA Integration is an automatically provisioned user that sends data to Einstein Analytics for B2B Marketing.
D. B2BMA Integration is an automatically provisioned user that enables user sync from Salesforce to Marketing Cloud Account Engagement.

Answer: A

NEW QUESTION # 173
Which actions can be achieved with completion actions? [Choose three answers]

A. Increment prospect field value
B. Assign to queue
C. Set profile
D. Notify account owner

Answer: A,B,C

NEW QUESTION # 174
......

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