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NEW QUESTION # 68
A large retail company has asked a business analyst to investigate a problem with declining sales Which of the following techniques is the business analyst MOST LIKLEY to use to identify underlying causes of this problem?
Answer: C
Explanation:
Explanation
A Business Activity Model (BAM) is a technique for modelling business activities within an organisation or project at a high level of abstraction. It helps to understand what an organisation does, how it does it, who does it, where it does it and why it does it. Therefore, option D is the correct answer, as a BAM would help the business analyst to identify underlying causes of a problem with declining sales. A BAM would help to analyse how different activities within an organisation contribute or relate to sales performance and identify any gaps or issues that may affect sales performance. A BAM would help to compare current and desired situations or problems and identify what changes or improvements are needed to achieve desired situations or problems. Option A is not a correct answer, as customer journey maps are not a technique for identifying underlying causes of a problem with declining sales. Customer journey maps are a technique for visualising customer experiences with an organisation or product across different touchpoints and stages. They help to understand customer needs, expectations and emotions and how they are met or influenced by an organisation or product. Option B is not a correct answer, as scenario analysis is not a technique for identifying underlying causes of a problem with declining sales. Scenario analysis is a technique for exploring how different scenarios or situations could affect outcomes or impacts of an organisation or project. They help to test feasibility and desirability of different options or solutions under various circumstances or assumptions.
Option C is not a correct answer, as use case diagram is not a technique for identifying underlying causes of a problem with declining sales. Use case diagram is a technique for modelling functional requirements of a system or product at a high level of abstraction. They help to understand what functions or features are required or provided by a system or product and how they interact with actors or users.
References: BCS Practitioner Certificate in BAP Specimen, page 32.
NEW QUESTION # 69
Halliday Holdings is embarking on a programme to improve its customer experience On joining the programme. Natasha wants to gain an understanding of how its current brand is perceived Which would be the BEST source of information for Natasha?
Answer: C
Explanation:
A brand is a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers. A brand perception is how customers and potential customers view a brand based on their experiences, associations and impressions. Therefore, option A is the best choice, as independent industry websites are likely to provide unbiased and reliable information on how customers perceive different brands in the market. They may also include customer reviews, ratings and feedback that can help measure customer satisfaction and loyalty. Option B is not a good choice, as the company website is likely to provide biased and selective information on its own brand that may not reflect how customers actually perceive it. It may also omit negative aspects or criticisms that could affect its image or reputation. Option C is not a good choice, as the company's organisational structure is not relevant to its brand perception. It may show how the company is organised internally, but it does not indicate how customers view its products or services externally. Option D is not a good choice, as the company's complaints procedures are not sufficient to measure its brand perception. They may show how the company handles customer issues or problems, but they do not capture how customers feel about its overall quality or value.
NEW QUESTION # 70
As part of the alignment stage of a business change, an IT technician is investigating the usage of the current IT system, with a view to proposing automation for frequently used activities. They have made the following notes:
* 40 new entrant forms are completed per week.
* Low response rates totalling 35%.
* There are 7 redundant data items on the forms.
* On average, users indicate that they score the user interface design 2.4 out of 5.
Which investigation techniques did the IT technician use?
Answer: C
Explanation:
The notes combine quantitative measures and findings from examining artefacts. The "low response rates totalling 35%" and "users score the user interface design 2.4 out of 5" strongly indicate a survey was used, because surveys are a quantitative investigation technique designed to gather standardised responses from many users and produce numerical summaries (such as average scores and response rates). The business analysis process model explicitly lists quantitative investigation techniques such as surveys.
In addition, "there are 7 redundant data items on the forms" is a classic output of document analysis-reviewing the content and structure of business documents to understand what data is captured, whether it is necessary, and how it is used. The documentation explains that analysing documents (including samples of completed documents) can clarify key data items and reveal insights into how work is performed and what information is truly needed. It also lists document analysis among quantitative/fact-finding techniques used in the early stages of investigation.
Finally, "40 new entrant forms are completed per week" is consistent with a quantitative approach (counting volumes), which commonly accompanies surveys and document-based sampling/review in early investigation. Therefore, the best match is Surveys and Document Analysis (Option A).
NEW QUESTION # 71
ForestRetreat organises events in national forests and woodland, including log cabin accommodation and transport. It has recently purchased a new woodland plot and plans to offer events there in the summer, but there is much to do in preparation. A local builder has been commissioned to construct the log cabins. A volunteer organisation will work with ForestRetreat to provide transport for customers who are attending the events. The senior officer for the south east region of ForestRetreat has been asked to oversee the development of the new woodland plot.
Which stakeholder group is not represented in this scenario?
Answer: D
Explanation:
The business analysis documentation distinguishes stakeholder categories and provides examples including customers, employees, managers, partners, suppliers, and others. The scenario clearly includes a supplier: the local builder is providing goods/services (construction) to ForestRetreat, which fits the definition of a supplier. It also includes a partner: the volunteer organisation is "working with" ForestRetreat to provide transport on its behalf, which aligns with the definition of partners as organisations that work with an organisation to provide services on its behalf.
A manager is represented by the senior officer who has been asked to oversee development of the new plot. The glossary explicitly lists managers as a distinct stakeholder category, separate from employees. While managers are employees in a general HR sense, the stakeholder categorisation used here treats managers and employees as separate groups because they often have different interests, influence, and perspectives on change.
What is not represented is the employee stakeholder group (non-managerial staff). No operational staff, event staff, customer service staff, or other employees are mentioned-only a manager (senior officer). Therefore, the missing stakeholder group from the options is Employee.
NEW QUESTION # 72
BrightYourLife designs and manufactures low energy light solutions for homes and offices. A business analyst has undertaken a comprehensive review of the business and has reported the following findings:
The company has earned a reputation for being one of the best quality manufacturers in Europe.
The company has registered the name BrightYourLife as a trademark.
Budget has been approved for the proposed research into the "e-friendly" initiative.
Key performance indicators have been created to monitor success factors.
Which two of the following techniques did the business analyst use to discover their findings?
Answer: A,C
Explanation:
Findings (1)-(3) map directly to the Resource Audit, which analyses organisational capability across tangible and intangible resources. The glossary definition states that the resource audit considers tangible resources (physical, financial, human) and intangible resources such as know-how and reputation. The text also explicitly notes that intangible resources can include patents or trademarks and that another key intangible resource is reputation/brand beliefs about quality. Therefore: reputation for quality (1) and trademark registration (2) are intangible resources; approved budget for research (3) is a financial resource-together strongly indicating a resource audit.
Finding (4) about KPIs "created to monitor success factors" is most consistent with a VMOST/MOST-style review of mission/objectives and how success is measured. The text defines Mission and Objectives as the basis for what the organisation is trying to achieve, and performance measurement is commonly derived from objectives and critical success factors (CSFs), which are then monitored with KPIs. While SWOT, Stakeholder Wheel, and PESTLE can support broader analysis, they do not specifically generate findings about internal capability resources (reputation, trademarks, budget) and the creation of KPIs linked to success factors in the way Resource Audit plus VMOST/MOST review does.
NEW QUESTION # 73
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