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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Topic 1: Reporting and Analytics	- Performance Measurement 1. ROI and attribution reporting 2. Campaign reporting
Topic 2: Account Engagement Administration	- Configuration and Setup 1. Connector setup with Salesforce CRM 2. Business Unit setup and hierarchy 3. User roles and permissions
Topic 3: Prospect Management	- Data Model and Segmentation 1. Prospects, lists, and tags 2. Dynamic and static lists - Lead Lifecycle Management 1. Lifecycle stages and assignment rules 2. Scoring and grading
Topic 4: Email Marketing	- Email Creation and Delivery 1. Email templates and content creation 2. Deliverability and compliance
Topic 5: Maintenance and Best Practices	- System Optimization 1. Data hygiene and governance 2. Integration best practices
Topic 6: Marketing Automation	- Engagement Programs 1. Automation rules and triggers 2. Engagement Studio program design

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q108-Q113):

NEW QUESTION # 108
LenoxSoft utilizes Marketing Cloud Account Engagement Business Units. A marketing associate is no longer able to find a set of leads in their business unit (BU) and noticed they now appear in another BU.
Which two reasons could explain why this happened?
Choose 2 answers

A. The field value the Marketing Data Sharing rule criteria is defined by has been updated on the lead records.
B. The leads have been reassigned to a user who does not exist in that BU.
C. The prospects submitted a form that updated the field controlling the Marketing Data Sharing rule for leads.
D. The Marketing Data Sharing rule has changed and the leads no longer match the criteria.

Answer: A,D

NEW QUESTION # 109
How should the system administrator configure the account to provide specific users the ability to easily navigate across business units (BUs) to access assets in both regions?

A. Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Lightning App
B. Create each user in a single BU > Create an asset with the exact same name in each BU > Ensure the users have access to one of the assets that share names across BUs
C. Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Classic App
D. Create each user in a single BU > Create a folder with the exact same name > Associate assets that are needed across regions to the folders that share names across BUs

Answer: A

NEW QUESTION # 110
LenoxSoft hosts content in Marketing Cloud Account Engagement and makes it available to prospects via a form submission on their website. They have noticed a high number of form submissions, but some email addresses provided appear to be invalid or fake.
Which two strategies for gating content should ensure real prospects are the ones accessing the content?
Choose 2 answers

A. Prospects with invalid emails are marked as 'Do Not Email' to avoid future communication.
B. Send the content via an autoresponder email with a link to download the content.
C. Using the data format drop-down, set the email validation option at the form level.
D. Prospects with invalid emails are sent an autoresponder requesting email verification.

Answer: C,D

NEW QUESTION # 111
Select available User Roles

A. Sales Manager
B. Marketing Manager
C. Sales User
D. CD Marketing
E. Sales
F. Administrator

Answer: A,D,E,F

NEW QUESTION # 112
LenoxSoft just purchased Marketing Cloud Account Engagement and will be migrating to Marketing Cloud Account Engagement from another marketing automation tool. On the initial kickoff call, the Marketing Manager shares their existing tool's contract ends in 3 weeks. Given the accelerated timeframe, what is the recommended first step?

A. Salesforce Connector User has 'Read1 permission to the custom object
B. Export all the data and assets from the existing tool
C. Complete the technical setup items and create Marketing Cloud Account Engagement users. Conduct a Strengths Weaknesses Opportunities and Threats (SWOT) analysis of their current marketing strategies
D. Install the Salesforce AppExchange Package and verify the Salesforce connector

Answer: B

NEW QUESTION # 113
......

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