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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

SectionObjectives
Email Marketing and Engagement- Email creation and delivery
  • 1. Deliverability and sender reputation management
    • 2. Email templates and dynamic content usage
      Automation and Campaigns- Automation tools
      • 1. Engagement Studio programs
        • 2. Automation rules and completion actions
          Lead Management- Prospect lifecycle and grading/segmentation
          • 1. Lead qualification and scoring model configuration
            • 2. Sync behavior with Salesforce CRM
              Reporting and Administration- Analytics and system configuration
              • 1. Campaign reporting and ROI tracking
                • 2. User roles, permissions, and setup configuration
                  Account Engagement Fundamentals- Platform architecture and key concepts
                  • 1. Account Engagement (Pardot) objects and data model
                    • 2. Business units and org structure

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                      Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q45-Q50):

                      NEW QUESTION # 45
                      LenoxSoft wants to give users from their sales and marketing teams the power to explore and visualize important data by using the Engagement History Embedded Dashboard.
                      Which two steps should be completed so their users can begin exploring Marketing Cloud Account Engagement engagement data on the Salesforce campaign and Account records?
                      Choose 2 answers

                      Answer: A,D


                      NEW QUESTION # 46
                      " LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B. If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative.
                      What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?

                      Answer: C


                      NEW QUESTION # 47
                      What behavior is expected when the "Overwrite Prospect Opted Out field" Salesforce connector setting is enabled?

                      Answer: D

                      Explanation:
                      Explanation
                      https://invadosolutions.com/marketing-automation-news/prospect-opted-out-field-and-sync-behavior-for-Market Cloud Account Engagement-and-salesforce/


                      NEW QUESTION # 48
                      "The LenoxSoft sales leadership has just implemented queues in Salesforce and wants to make sure their new leads coming from marketing nurtures are allocated fairly.
                      What should the Marketing Cloud Account Engagement administrator do to make sure new leads from nurture programs are properly routed in Salesforce?

                      Answer: B


                      NEW QUESTION # 49
                      LenoxSoft is in the planning stages of rolling out an account-based marketing strategy. What initial action should they take?

                      Answer: B


                      NEW QUESTION # 50
                      ......

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