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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Marketing Best Practices | 15% | - Differentiate elements that impact message deliverability - Evaluate email design elements and techniques for effective campaigns - Demonstrate subscriber acquisition and retention methodologies |
| Topic 2: Insights and Analytics | 10% | - Analyze email performance and tracking data |
| Topic 3: Content Creation and Delivery | 24% | - Configure and execute email sends - Manage content using Content Builder |
| Topic 4: Subscriber and Data Management | 26% | - Manage subscribers, lists, and data extensions - Configure segmentation and audiences |
| Topic 5: Marketing Automation | 26% | - Configure and execute journeys using Journey Builder - Configure automations using Automation Studio |
With each passing year, there's a slight change in the format of MC-202 exam. DumpsActual has put in a lot of effort in bringing to you the latest MC-202 questions, all by the current exam standards set by the Salesforce. All the Salesforce Certified Marketing Cloud Email Specialist (MC-202) questions have been thoroughly checked to check their validity and to make sure we provide our candidates with the updated exam content.
NEW QUESTION # 150
Northern Trail Outfitters' marketing manager wants to schedule a report to be sent weekly to an Azure Blob regarding the performance of a holidays campaign.
Which tool should they use?
Answer: B
Explanation:
To schedule a report to be sent weekly to an Azure Blob regarding the performance of a holidays campaign, the marketing manager should use the Tracking Data Extract file transfer. This tool allows the extraction of tracking data from Salesforce Marketing Cloud, which can then be transferred to an external storage location such as Azure Blob. By setting up an automationin Automation Studio, this process can be scheduled to run weekly, ensuring the performance data is consistently sent to the desired location.
Reference: Salesforce Marketing Cloud Documentation on Tracking Data Extracts and File Transfers
NEW QUESTION # 151
Northern Trail Outfitters (NTO) released a clever promotional video that went viral.
Subsequently, the company acquired a large number of email leads at the last trade show.
NTO wants to send a welcome email with a coupon directing recipients to its website.
Which configuration should help with limiting a spike in volume to the website?
Answer: A
Explanation:
Send Throttle is afeature in Salesforce Marketing Cloud that allows marketers to control the rate at which emails are sent. This can help manage and distribute the load on the website by pacing the influx of visitors, preventing potential server overload and ensuring a smoother user experience.
References:Salesforce Marketing Cloud Documentation on Send Throttling
NEW QUESTION # 152
A marketer wants to use a filter to create a data extension that includes only records from yesterday.
Which step should they take to ensure the data extension includes newly added records?
Answer: C
Explanation:
To ensure that a data extension includes only records from the previous day and is updated with newly added records, the marketer should schedule an automation to refreshthe filter activity daily. This approach ensures that the data extension is consistently updated with the latest relevant records, maintaining its accuracy and relevance for campaigns.
References:
Salesforce Marketing Cloud Documentation on Filter Activity
NEW QUESTION # 153
Northern Trail Outfitters wants to send a personalized email to its loyalty program members. The email should include details about loyalty members' profiles, point balance, and purchase behavior. This data exists in Marketing Cloud across several data extensions.
What should a marketer use to build this level of personalization into the email?
Answer: A
Explanation:
Reference:Salesforce Documentation - AMPscript
NEW QUESTION # 154
Northern Trail Outfitters (NTO) wants to test Einstein Recommendations against the company's static product recommendations in a product return confirmation email. Next, NTO needs to evaluate the results and choose the winning option forfuture confirmations.
Which journey type is best suited to run this test?
Answer: A
Explanation:
A Multi-Step journey is best suited for testing Einstein Recommendations against static product recommendations in a product return confirmation email. This type of journey allows you to set up a series of steps or stages, including A/B testing or split activities, to test different content variations and measure their performance over time. By using a Multi-Step journey, NTO can create different paths within the journey for recipients to receive either Einstein Recommendations or static recommendations. The results can then be compared to determine the more effective recommendation strategy.
Reference:Salesforce Marketing Cloud Documentation - Journey Builder
NEW QUESTION # 155
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