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Salesforce AP-214 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Einstein for Marketing Cloud23%- Send Time Optimization
- Einstein Engagement Frequency
- AI-powered personalization and prediction
- Einstein Engagement Scoring
- Einstein Copy Insights
Topic 2: Journey Orchestration25%- Activities and decision splits
- Comparison between Datorama and Google Analytics
- Journey design and best practices
- Entry sources and audience evaluation
- Reporting and performance analysis
Topic 3: Social Studio10%- Content management and moderation
- Social analytics and reporting
- Social media publishing and engagement
Topic 4: Mobile (SMS/Push)13%- MobilePush tools and functionalities
- GroupConnect and WhatsApp integration
- MobileConnect features and capabilities
- Mobile Studio configuration and usage
Topic 5: Interaction Studio8%- Integration with other Marketing Cloud modules
- Personalization and decisioning capabilities
- Real-time interaction management
Topic 6: Triggers7%- Event-driven automation
- SOAP and REST API triggers
- Data extension and trigger management
Topic 7: Ad Studio12%- Audience targeting and segmentation
- Campaign management and optimization
- Integration with advertising platforms

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Reliable Salesforce AP-214 Exam Answers & AP-214 Latest Exam Forum

The web-based AP-214 practice exam is similar to the desktop-based software. You can take the web-based AP-214 practice exam on any browser without needing to install separate software. In addition, all operating systems also support this web-based Salesforce AP-214 Practice Exam. Both Marketing Cloud Advanced Cross Channel Accredited Professional practice exams track your performance and help to overcome mistakes. Furthermore, you can customize your Marketing Cloud Advanced Cross Channel Accredited Professional practice exams according to your needs.

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q96-Q101):

NEW QUESTION # 96
Which two concepts are requirements that reed to be implemented for Einstein web and/or email recommendations in Marketing Cloud?
Choose 2 answers

Answer: C,D


NEW QUESTION # 97
Which three statements are true for MC Behavioral Triggers?

Answer: A,C,E


NEW QUESTION # 98
What can be recommended in Einstein web recommendations: select 3 (Home, Product; Category, Cart, Conversion Pages)

Answer: A,B,C

Explanation:
Einstein Web Recommendations Scope:
* Einstein Web Recommendations are designed to suggest relevant items to website visitors based on their behavior and your catalog data. These recommendations can bedisplayed in various places on your site, like the homepage, product pages, category pages, cart page, and even after a conversion.
What Can Be Recommended:
* A. Product:This is the most common type of recommendation. Einstein can suggest products that are similar to what the user is viewing, frequently bought together, or popular overall.
* B. Content:Einstein can also recommend content assets like blog posts, articles, videos, or white papers based on a user's browsing history and interests.
* C. Banner:While not a direct "recommendation" in the same way as products or content, Einstein can be used to personalize the banner displayed on a webpage. This involves selecting the most relevant banner from a set of options based on user data. This is typically handled by associating banners with assets in your catalog and then displaying them in recommendation display areas.
Why A, B, and C Are Correct:
* Flexibility:Einstein Web Recommendations are flexible and can be used to promote various types of assets.
* Personalization:The goal is to personalize the user experience by showing them relevant products, content, or even promotional banners.


NEW QUESTION # 99
3 possible reasons why a SMS message would fail to reach users mobile? (select 3 options)

Answer: B,D,E


NEW QUESTION # 100
Which two concepts are types of Journeys?
Choose 2 answers

Answer: A,B


NEW QUESTION # 101
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