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Salesforce AP-214 Exam Syllabus Topics:

Section	Weight	Objectives
Email Marketing Advanced Concepts	25%	- Implement advanced segmentation strategies - Design A/B and multivariate test strategies - Configure dynamic content and personalization - Optimize email deliverability
Automation and Journey Builder	10%	- Design complex multi-step journeys - Configure wait and engagement activities - Implement decision split logic
Advertising and Social Integration	15%	- Leverage Social Studio capabilities - Configure Advertising Studio integrations - Implement audience synchronization
Mobile Messaging (SMS and Push)	20%	- Design mobile customer journeys - Configure SMS and push notification campaigns - Apply compliance and regulatory requirements - Implement mobile opt-in management
Analytics and Reporting	15%	- Interpret attribution models - Analyze cross channel performance metrics - Build custom reports and dashboards
Cross Channel Strategy and Planning	15%	- Design customer journey touchpoints - Identify target audiences across channels - Define cross channel campaign strategy aligned with business objectives

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q77-Q82):

NEW QUESTION # 77
Which three ways can an administrator improve how quickly Journey Builder processes records for entry?
Choose 3 answers

A. Do not use a filter in the entry source to filter more than 50% of your contacts
B. Use an ETLtool such as Automation Studio for large-scale segmentation before admitting contacts into Journey Builder instead of filtering contacts within the entry source.
C. Create a userlD and permission set that will be used only for the configuration of Journey Builder processing.
D. Create a pre-filtered, sendable copy of the data extension for each journey instead of using the same data extension for multiple journeys.
E. Make sure you are connected to a fiber internet connection.

Answer: A,B,D

NEW QUESTION # 78
Which step must be completed before creating audiences with
Advertising Studio in order to send advertisements to Facebook,
Pinterest, Google or LinkedIn platforms?

A. First create and setup a business/advertising account with the audience platform
B. Call the platform hotline to ask for permission to send advertisements.
C. Have subscribers opt-in.
D. No steps are required since it is already configured in your Marketing Cloud account.

Answer: A

NEW QUESTION # 79
Benefit of IS(advanced real-time personalization across various channel, unified customer profile) ----

A. Understand, decide act
B. Listen, Understand , Act

Answer: B

NEW QUESTION # 80
Where can you see ad details for facebook ad campaign. Both advertising campaigns and journey builder)

A. On the facebook ad channel
B. Journey builder

Answer: B

NEW QUESTION # 81
Which three features are supported in MC Advertising Studio?

A. Tiktok user matching
B. Linkedin user matching
C. Myspace user matching
D. Facebook advanced match
E. LinkedIn company matching

Answer: B,D,E

NEW QUESTION # 82
......

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