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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Integration | 14% | - Data flows in and out of Marketing Cloud Personalization - ETL feed system - Event API - Salesforce Connector |
| Topic 2: Activation | 18% | - A/B Testing - Server-side campaigns - Email and mobile campaigns |
| Topic 3: Solution Overview | 16% | - Real-time Interaction Management (RTIM) value and use cases - Marketing Cloud Personalization fundamentals - Core components and terminology |
| Topic 4: Segmentation | 18% | - Goals and reporting - Segment rules and filters - Journey Builder segment listener - Export segments |
| Topic 5: Setup & Administration | 6% | - Initial platform setup - User attributes and identity system |
| Topic 6: Sitemap | 18% | - Content zones - Unified customer profile - Catalog and page mapping - Web SDK implementation |
| Topic 7: Einstein Capabilities | 10% | - Einstein recipes - Ingredients and recommendation tuning |
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NEW QUESTION # 81
What attribute and value is passed in the event API request for returning server side campaigns?
Answer: D
Explanation:
In theEvent API requestfor returning server-side campaigns inSalesforce Interaction Studio (IS), the attributeSourcewith the valueServeris used. This ensures that the request explicitly identifies that it is for server-side campaigns, distinguishing it from client-side campaigns.
NEW QUESTION # 82
What would a marketer include in a Recipe if they don ' t want to display recommendations for products priced less than $15?
Answer: A
Explanation:
To prevent recommendations for products priced under $15 in a Marketing Cloud Personalization recipe, marketers should utilize the Exclusion ingredient. This powerful feature allows for fine-grained control over recommendations by specifying criteria that disqualify certain items from being suggested.
Here ' s how the Exclusion ingredient works:
Defining exclusion criteria: Within the recipe, marketers can define specific criteria that exclude products from the recommendation set. In this case, the exclusion criterion would be " price less than $15. " Filtering recommendations: When the recipe generates recommendations, the Exclusion ingredient filters out any products that meet the defined criteria. This ensures that only products priced $15 or higher are included in the final recommendations.
Flexibility: Exclusions can be based on various product attributes or dimensions, providing flexibility in tailoring recommendations. This allows marketers to create highly targeted recommendations that align with campaign goals and customer preferences.
NEW QUESTION # 83
How many days after the date of upload will files be deleted from the SFTP?
Answer: D
Explanation:
Salesforce Marketing Cloud's SFTP (Simple File Transfer Protocol) is designed to securely transfer files between your system and Marketing Cloud. To optimize storage and security, files are retained for a specific period.
According to Salesforce documentation, files uploaded via SFTP are typically deleted after 30 days.This retention period is a standard setting and may vary based on specific configurations or agreements with Salesforce.
To confirm the exact retention period for your organization, it's recommended to:
* Consult with your Salesforce Administrator:They can provide specific details about your organization's SFTP configuration and retention policies.
* Review Salesforce Documentation:Refer to the official Salesforce Marketing Cloud documentation for the most up-to-date information on file retention policies and best practices.
By understanding the file retention policy, you can effectively manage your file transfers and ensure that your data is securely stored and accessed within the specified timeframe.
NEW QUESTION # 84
How many total global goals and filters can you define for your dataset in IS?
Answer: B
NEW QUESTION # 85
What three components are defined by the developer in the Sitemap?
Answer: A,B,C
Explanation:
Page Types:
Defines the structure of website pages, enabling accurate mapping of data and personalization rules.
Salesforce Sitemap and Page Types Guide.
Events:
Events track user actions like clicks and form submissions, feeding interaction data into the system.
Reference: Salesforce Interaction Studio Event Configuration.
Content Zones:
Defines specific areas on a webpage where personalized content can be displayed dynamically.
Reference: Salesforce Content Zone Integration Documentation.
NEW QUESTION # 86
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