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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Discovery | 13% | - Research Methods and Tools - Salesforce UX Personas and Processes - Business Value of Salesforce UX - User Needs and Requirements Gathering |
| Topic 2: Design Strategy & Solutioning | - Journey Mapping and Experience Design - Problem Definition and Scoping | |
| Topic 3: Salesforce Platform UX Implementation | - Mobile UX and Responsive Design - Declarative UX Configuration - Lightning Design System (SLDS) | |
| Topic 4: UX Fundamentals | 16% | - Accessibility and Inclusive Design - Branding and Visual Design Impact - Usability and Information Architecture - Human-Centered Design Principles |
| Topic 5: Prototyping & Validation | - Prototyping Methods - Usability Testing and Iteration |
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NEW QUESTION # 201
Cloud Kicks wants to improve its Salesforce org to provide tailored functionality that enables sales representatives to provide quick, competitive pricing and close deals faster.
What is the benefit of Lightning Console Apps in this scenario for the sales representatives?
Answer: B
Explanation:
Lightning console apps are designed to help users work faster and more efficiently by providing a workspace where they can access multiple records and their related records on the same screen. Users can complete actions with a single click, such as creating records, logging calls, sending emails, and updating fields, without losing context or switching tabs. Lightning console apps also support keyboard shortcuts, macros, and quick text to speed up common tasks. Lightning console apps are especially useful for sales representatives who need to provide quick, competitive pricing and close deals faster. They can also use Lightning console apps to view and manage their pipeline, collaborate with team members, and track their performance. Organizing items in the utility bar and adding records to Favorites are features that are available in any Lightning app, not just Lightning console apps.Salesforce Console in Lightning Experience,Create and Edit a Custom Lightning Console App,Create a Lightning Console App
NEW QUESTION # 202
Cloud Kicks has already identified its user personas and is working with a UX Designer who wants to synthesize what the company knows about its users to create a shared understanding with the rest of the organization.
Which tool should the designer use?
Answer: C
Explanation:
An Empathy Map is a tool used in UX design to synthesize and articulate what a design team knows about a user group. It helps in creating a shared understanding of user needs within an organization. The key features of an Empathy Map include:
User Insights: It captures what users say, think, do, and feel, providing a holistic view of their experiences and perspectives. This helps in understanding users at a deeper level.
Shared Understanding: By visualizing user attitudes and behaviors, an Empathy Map facilitates a common understanding among team members and stakeholders, ensuring that design decisions are aligned with user needs.
An Executive Summary (option A) provides a high-level overview of project objectives and outcomes but does not delve into user-centric insights. Prioritizing a Backlog (option C) is more about organizing and prioritizing tasks and features rather than synthesizing user research findings.
Reference:For guidelines on creating and using Empathy Maps, UX design resources such as the Nielsen Norman Group and the Interaction Design Foundation offer articles and guides on this and other UX research synthesis tools. These resources explain how to effectively use Empathy Maps to gain insights into user needs and foster empathy within design teams.
NEW QUESTION # 203
Cloud Kicks (CK) isgoing to conduct some interviews surveys with users to better understand their Purchasing habits. CK's UX Designer wants to get the most accurate view of customers' purchasing behaviors using these research methods.
Which two response biases should the designer be aware of when interviewing or surveying users?
Choose 2 answers
Answer: A,D
Explanation:
When interviewing or surveying users, the UX designer should be aware of the following response biases that can affect the accuracy of the data collected:
Social desirability bias: This is the tendency of respondents to answer questions in a way that they think will make them look good or conform to social norms and expectations. For example, when asked about their purchasing habits, respondents may underreport their spending on luxury items or impulse buys, or overreport their spending on charitable causes or environmentally friendly products.Social desirability bias can be reduced by ensuring anonymity and confidentiality, using indirect or less sensitive questions, or using implicit measures12.
Recency bias: This is the tendency of respondents to recall and emphasize the most recent events or experiences, rather than the ones that occurred earlier or more frequently. For example, when asked about their purchasing habits, respondents may base their answers on their last purchase or the last month, rather than their average or typical behavior over a longer period of time.Recency bias can be reduced by using specific and clear time frames, using multiple sources of data, or using longitudinal methods34.
1: [What Is Response Bias? | Definition & Examples]
2: [Types of User Research Bias and How to Avoid It in Your UX Design]
3: [Social Desirability Bias: Definition, Examples, and Solutions]
4: [Recency Bias: Definition, Examples, and Solutions]
5: [Recency Bias in User Research]
6: [Social Desirability Bias in Survey Research]
NEW QUESTION # 204
Cloud Kicks has identified that users are getting anxious over a multiple-step custom Screen Flow with no way of visualizing its completeness.
What should be done to improve the user experience?
Answer: B
Explanation:
The best way to improve the user experience of a multiple-step custom Screen Flow is to create a Progress Indicator component that displays the flow's stages. A Progress Indicator component provides a visual indication of the progress of a particular process, showing the number of steps, the current step, and the prior steps completed. This helps to reduce the user's anxiety and uncertainty by letting them know where they are in the flow and how much is left to complete. A Progress Indicator component can be created using the lightning:progressIndicator or lightning-progress-indicator tags in Aura or Lightning Web Components, respectively. The component can be customized to match the branding and styling of Cloud Kicks, and can be integrated with the Screen Flow using attributes and events.Reference:
:lightning:progressIndicator - documentation - Salesforce Lightning Component Library
:lightning-progress-indicator - documentation - Salesforce Lightning Component Library
:How to Add a Progress Bar to a Screen Flow
NEW QUESTION # 205
Cloud Kicks wants to drive engagement on its website.
Which two Salesforce features should boost engagement?
Choose 2 answers
Answer: A,B
Explanation:
Einstein Bots and Automated Invitations are two Salesforce features that can boost engagement on Cloud Kicks' website. Einstein Bots are chatbots that can provide automated and personalized responses to customers' questions and requests on the website. They can also escalate complex cases to human agents, collect feedback, and provide recommendations.Einstein Bots can help Cloud Kicks to improve customer satisfaction, reduce wait times, and increase conversions1. Automated Invitations are pop-up messages that invite website visitors to start a chat or video call with a service agent. They can be triggered by various criteria, such as time spent on the website, page visited, or customer profile.Automated Invitations can help Cloud Kicks to proactively engage with potential customers, offer assistance, and generate leads2.[Einstein Bots Basics] (https://ascendix.com/blog/salesforce-sales-engagement/), [Set Up Automated Chat Invitations] (https://bing.com/search?q=Salesforce+features+to+boost+engagement)
NEW QUESTION # 206
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