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Oracle 1Z0-1032-26 Exam Syllabus Topics:

Section	Objectives
Account Configuration and Administration	- System setup and account provisioning 1. Locale, timezone, and system defaults 2. Sub-account structure and multi-brand setup - User roles, access control, and security configuration 1. SSO, IP restrictions, password policies 2. Role-based access control and organizational units
Campaign Design and Program Canvas	- Cross-channel campaign execution 1. Email, SMS, push notification orchestration - Program Canvas workflows 1. Wait steps and decision splits 2. Entry criteria and re-entry rules
Deliverability and Compliance	- Compliance and reputation management 1. Bounce handling and opt-out processing - Authentication and domain setup 1. Domain delegation and DNS setup 2. SPF, DKIM, DMARC configuration
Analytics and Reporting	- Dashboards and monitoring 1. Live reports and operational monitoring tools - Campaign performance analysis 1. Deliverability and engagement metrics
Audience Segmentation and Data Management	- Filter Designer and segmentation logic 1. Rule ordering and constraint evaluation - Data feeds and integrations 1. Supplemental data sources and imports 2. Event Data Feeds configuration

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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions (Q14-Q19):

NEW QUESTION # 14
Your client wants to be able to analyze the marketing campaign performance in Insight reports broken down by two criteria available in the profile list (Gender and Country). You created the Segment Group following the directions in the Help documentation, but when you run the Insight reports, the Segment reports display "undefined".
What is the reason for the failure?

A. You should have created a corresponding filter for each rule set to be used to identify the segment group.
B. You did not select and assign the segment group in the Campaign settings of the campaigns to be analyzed by the segment criteria before launching the campaign.
C. You don't have the segment group feature enabled in the Account Administration settings.
D. You did not declare the fields used to define the segment groups in the Data section of the campaign workbook.

Answer: B

NEW QUESTION # 15
Your new Responsys customer wants to begin sending email campaigns.
Which three practices should they employee for their IP address warm-up process? (Choose three.)

A. Test out a new re-engagement email campaign by sending emails to lapsed or nonengaged subscribers.
B. Establish volume levels going through your major ISPs as quickly as possible so you can begin reaching your subscribers without suffering declines in response rates.
C. Send carefully planned content to highly engaged recipients.
D. Minimize complaints and bounces to establish a good reputation with each ISP.
E. Establish an initial reputation with each major ISP by demonstrating that you are sending to valid email addresses with very few complaints or hard bounces.

Answer: C,D,E

NEW QUESTION # 16
You declared a field, FIRST_NAME, from your profile list in your campaign.
What is the correct RPL syntax to personalize your content with the first name of your customer in the email campaign?

A. {FIRST_NAME} $
B. $ {FIRST_NAME}
C. {FIRST_NAME}
D. $FIRST_NAME

Answer: B

NEW QUESTION # 17
You are designing a program that requires the use of a value that is not stored in the Responsys data model and is only temporarily required for use in the program.
What could you use to fulfill this requirement?

A. Entry Tracking Variable
B. ORA Variable
C. Custom SQL Variable
D. Get Data Variable
E. Temporary Value Variable

Answer: C

NEW QUESTION # 18
Your customer needs to capture information about subscribers that clicked on links categorized as blue eyeglasses products, so that they can then send them a follow-up promotional email.
How can you configure this in Responsys?

A. In Message Designer, click the Link tracking button. You can create a link object for blue glasses. Apply this object to all open programs that use current campaigns.
B. In the HTML of all campaign assets, the <a href> tag must use the ATR attribute inside the tag. The value of the attribute can be a value that will define that the link is meant for blue eyeglasses. In Responsys, use the link evaluator and enter the value of the attribute.
C. In the Link Table screen, open the Categories Designer window. Use the categories designer; create a blue glasses object that can be associated with all the link tables in Responsys and assign it to all current campaigns. You can use this link category in creating a filter definition.
D. In the Account Management screen, select Set link tracking preferences and create a link category for blue eyeglasses. Set this category in link tables for any link regarding blue eyeglasses. You can use this link category in creating a filter definition.

Answer: C

NEW QUESTION # 19
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