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Salesforce Marketing-Cloud-Personalization Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Data Integration14%- ETL feed system
- Event API
- Salesforce Connector
- Data flows in and out of the system
Topic 2: Setup & Administration6%- Initial setup process
- User attributes management
- Identity system configuration
Topic 3: Activation18%- Campaign testing and optimization
- Content creation and management
- Delivery channels
- Personalization campaigns
Topic 4: Einstein Capabilities10%- Einstein recipes
- Recipe ingredients
Topic 5: Segmentation18%- Filters and goals
- Reporting and analytics
- Segment export
- Segment rules
- Journey Builder segment listener
- Segment overview
Topic 6: Sitemap18%- Catalog and page mapping
- Content zones
- Overview and best practices
- Web SDK implementation
- Unified customer profile
Topic 7: Solution Overview16%- Typical use cases
- Business value of real-time interaction management
- Core components of standard implementation
- Definition of Marketing Cloud Personalization
- Product terminology

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Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q10-Q15):

NEW QUESTION # 10
Which development language is used to code the sitemap?

Answer: C

Explanation:
Javascriptis used to code the sitemap in Interaction Studio, enabling seamless tracking and interaction mapping. It allows integration with the Web SDK for personalization and data collection.
Reference: Salesforce Interaction Studio Web SDK and Sitemap Coding Guide.


NEW QUESTION # 11
What would a marketer include if they want to ensure they display recommendations from more than one category?

Answer: A


NEW QUESTION # 12
When using B2B Detect, which two options are valid account origins?

Answer: B,C


NEW QUESTION # 13
What are three ways segments are used in marketing cloud personalization?

Answer: D,E


NEW QUESTION # 14
A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the ..... After viewing the homepage?

Answer:

Explanation:
Immediate


NEW QUESTION # 15
......

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