AP-214 exam guide: Marketing Cloud Advanced Cross Channel Accredited Professional & AP-214 actual test & AP-214 pass-for-sure

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Salesforce AP-214 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Advertising and Social Integration	15%	- Leverage Social Studio capabilities - Implement audience synchronization - Configure Advertising Studio integrations
Topic 2: Analytics and Reporting	15%	- Build custom reports and dashboards - Interpret attribution models - Analyze cross channel performance metrics
Topic 3: Cross Channel Strategy and Planning	15%	- Design customer journey touchpoints - Define cross channel campaign strategy aligned with business objectives - Identify target audiences across channels
Topic 4: Automation and Journey Builder	10%	- Design complex multi-step journeys - Implement decision split logic - Configure wait and engagement activities
Topic 5: Mobile Messaging (SMS and Push)	20%	- Implement mobile opt-in management - Design mobile customer journeys - Configure SMS and push notification campaigns - Apply compliance and regulatory requirements
Topic 6: Email Marketing Advanced Concepts	25%	- Implement advanced segmentation strategies - Configure dynamic content and personalization - Design A/B and multivariate test strategies - Optimize email deliverability

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q41-Q46):

NEW QUESTION # 41
What happens when a paused journey is resumed?

A. Users can choose whether or not to extend Wait durations by the length of time the journey was paused
B. Wait durations start over for each contact
C. All contacts who were in Wait steps immediately proceed to the next activity
D. Wait durations are extended by the length of time the journey was paused

Answer: A

NEW QUESTION # 42
When creating a Beacon message, what does the field "Limit the total number of messages for mobile device to' control?

A. The total number of times a mobile device can receive this message once every 24 hours
B. The total number of times a mobile device can receive this message during the active period
C. The total number of times a mobile device can receive this message once every week
D. The total number of times a mobile device can receive this message once every 72 hours

Answer: B

NEW QUESTION # 43
Where to create topic profiles in command center?

A. social admin
B. command center
C. social automate

Answer: A

NEW QUESTION # 44
How often are the Einstein Engagement Scoring models updated?

A. Monthly
B. Daily
C. Hourly
D. Weekly

Answer: A

NEW QUESTION # 45
How does the Wait by Duration activity in Journey Builder work?

A. It will cause an automation to wait for a specific duration or until a specific time before performing the next step. You can include one or multiple wait activities in a single automation
B. It is based on the wait period. From the point of contact reaching this activity, the platform will calculate the difference between the current point in time and the end of the wait period
C. It holds contacts until the day and time value stored in a contact's datebased attribute that you select. If the specified day and time passes before the contact reaches the wait activity, or if there's no attribute value for a contact, the contact immediately proceeds to the next activity,
D. It holds contacts until the day and time you configure. After the wait expires, the contact immediately proceeds to the next activity.

Answer: C

NEW QUESTION # 46
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