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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Personalizing the Prospect Experience	8%	- Create personalized experiences across channels - Use dynamic content and custom assets - Ensure consent and data privacy compliance
Topic 2: Automating Business Processes	17%	- Design and build automation rules, drip programs, and engagement programs - Optimize workflows and campaign logic - Configure segmentation, dynamic content, and personalization
Topic 3: Lead Management	14%	- Design lead qualification, routing, and handoff processes - Develop lead scoring and grading models - Implement prospect lifecycle management strategies
Topic 4: Reporting, Metrics and Analytics	11%	- Use B2B Marketing Analytics and Engagement History - Interpret campaign performance and engagement metrics - Design and configure reports and dashboards
Topic 5: Sales Emails and Alerts	3%	- Configure Salesforce Engage and sales notifications - Enable sales and marketing alignment
Topic 6: Account Configuration	20%	- Configure account settings, security, and governance - Set up Salesforce Connector and data synchronization - Manage business units, user roles, and permissions - Implement data management and compliance policies
Topic 7: Evaluation and Strategy	17%	- Assess existing systems and integration points - Recommend solution architecture and implementation roadmap - Analyze customer requirements and business objectives
Topic 8: Email Marketing	10%	- Apply email marketing best practices and deliverability standards - Manage templates, assets, and content libraries - Design compliant and effective email campaigns

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q47-Q52):

NEW QUESTION # 47
"How could the prospect field 'Marketing Cloud Account Engagement Hard Bounce' be updated so a prospect becomes mailable?

A. Change the email address to a valid email address
B. Remove the value in the 'Marketing Cloud Account Engagement Hard Bounce' field
C. Update the "Opt Out" field on the prospect record
D. Clear the "Do Not Email" field on the prospect record

Answer: D

NEW QUESTION # 48
LenoxSoft is a global company interested in creating Marketing Cloud Account Engagement Business Units (PBUs) to support their regional needs. How should they to access PBU features?

A. Use the Marketing Cloud Account Engagement Lightning App
B. Enable " Business Unit ' connector setting
C. Purchase separate Marketing Cloud Account Engagement accounts
D. Move all users to Salesforce Lightning

Answer: A

Explanation:
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_sf_connector_pbus_parent.htm & type=5

NEW QUESTION # 49
LenoxSoft sends a list email to the "2019 Tradeshow" list, and does not use a suppression list. The next day, an account manager wants to know why his prospect did not receive the email even though they were a member of the list.
What could have prevented this prospect from receiving the list email?

A. The prospect was no longer a member of the "2019 Tradeshow" list used for the email send.
B. The Dedicated IP address was not warmed up appropriately before the email was scheduled.
C. The prospect already received the email already received another Marketing Cloud Account Engagement email within the past business day, based on the account's business hours.
D. A second prospect with the same email address received the email under "allow multiple prospects with the same email address.'

Answer: D

NEW QUESTION # 50
Lenoxsoft has a product line that is business to consumer. They use the Lead object, but the Contact and Account objects are combined. The Marketing Cloud Account Engagement Administrator wants to enable person accounts and understand how this configuration affects the syncing from Marketing Cloud Account Engagement to Salesforce. Given default Marketing Cloud Account Engagement and Salesforce syncing behavior, which statement is correct when Person Account are enabled?

A. Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with the person account.
B. Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with contact and account.
C. The Salesforce person account record will only sync with the prospect record in Marketing Cloud Account Engagement.
D. The Salesforce contact level and account level fields will only sync with prospect fields in Marketing Cloud Account Engagement.

Answer: A

NEW QUESTION # 51
LenoxSoft uses a 3rd party webinar platform. They want to create an automated process using an engagement program that sends a different email based on whether or not a prospect has registered for a webinar.
What should a consultant configure in Marketing Cloud Account Engagement and Salesforce in order to meet this use case?

A. A Build a custom connector for the webinar platform and use a custom trigger in Engagement Studio to listen for the webinar registration,
B. Create an engagement program for the webinar and use a Prospect Webinar trigger in the program to listen for the webinar registration.
C. Create a marketing app extension for the webinar platform, add an activity type for webinar registrations, and use an External Activity trigger in Engagement Studio to listen for the webinar registration.
D. Export the registration list from the webinar platform, import it into Marketing Cloud Account Engagement and use it as a recipient list for the engagement program.

Answer: A

NEW QUESTION # 52
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